{"id":4813,"date":"2020-03-27T11:24:56","date_gmt":"2020-03-27T11:24:56","guid":{"rendered":"https:\/\/marketzilla.agency\/?p=4813"},"modified":"2024-12-12T12:49:30","modified_gmt":"2024-12-12T12:49:30","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/marketzilla.agency\/en\/agencia-de-marketing-digital\/marketing-digital\/","title":{"rendered":"DIGITAL MARKETING. What you should know before you start"},"content":{"rendered":"

What is Digital Marketing?<\/h1>\r\n\r\n\r\n\r\n

To understand What is Digital Marketing and how does it work?<\/strong>We have to compare it with traditional marketing because of its similarities.<\/p>\r\n\r\n\r\n\r\n

The objectives are similar, but the means and channels of interaction with our customers have evolved in a very short time. Therefore, adapting to these changes is essential if we want our business to move forward.<\/p>\r\n\r\n\r\n\r\n

The digital marketing<\/strong> has been at the forefront of companies' marketing plans. since the emergence of digital transformation.<\/strong><\/p>\r\n\r\n\r\n\r\n

With the advance of new technologies and the emergence and development of smartphones, the way to reach potential customers has changed completely in the last 20 years.<\/p>\r\n\r\n\r\n\r\n

Likewise, the implementation of digital strategies within companies' marketing plans is a reality. Even SMEs need to develop strategies for SEO positioning<\/a><\/strong> Local<\/strong> if they are to be competitive today.<\/p>\r\n\r\n\r\n\r\n

Surely your competitors are already implementing digital strategies or contracting the services of a digital SEO Agency<\/a> and gaining advantages and greater visibility on the network.<\/p>\r\n\r\n\r\n\r\n

Don't you have an Online Marketing strategy in place for your business yet?<\/strong><\/h3>\r\n\r\n\r\n\r\n

As a result of digitalisation, new terms and techniques have been systematically incorporated into companies.<\/p>\r\n\r\n\r\n\r\n

Terms such as SEO, SEM, e-mail marketing<\/strong>, Social Media Management<\/strong>, mobile marketing<\/strong>etc. All of them are essential nowadays in existing and new companies.<\/p>\r\n\r\n\r\n\r\n

Interestingly, there are still companies that have not yet taken the step to implement these techniques and concepts into their business strategies. As a consequence, many businesses are losing competitiveness<\/strong>The company is not only competing with local competitors who have gone digital, but also with external competitors who sell the same products online, cheaper and without charging shipping costs.<\/p>\r\n\r\n\r\n\r\n

For this reason, through this article, we want you to better understand some concepts and we will try to provide answers to questions like: What is digital marketing?<\/strong>, why digital marketing is important<\/strong>, y<\/strong> what tools can we take advantage of in Digital Marketing <\/strong>depending on the objective we want to achieve.<\/p>\r\n\r\n\r\n\r\n

Elements that have evolved within Online Marketing<\/h3>\r\n\r\n\r\n\r\n

First, we define and highlight seven relevant factors that have evolved over time. internet usage<\/strong> and related to the Online Marketing<\/strong>.<\/p>\r\n\r\n\r\n\r\n

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  1. Super-informed consumer<\/strong>. Consumers are becoming more demanding, have more information at their disposal and request more information before making a purchase. The internet also allows them to compare, analyse and make better decisions.<\/li>\r\n
  2. Internet is mobile<\/strong>. Likewise, consumers' access to the internet at any time and place allows them to enhance their interaction with companies and their products or services. As a consequence of this, there is a current trend to adapt existing websites to the web mobile or websites on mobile devices<\/strong>Is your website adapted to mobile devices?<\/li>\r\n
  3. Internet and geolocation<\/strong>The relevance of geolocation when searching for any product or service: restaurants, addresses, places of leisure, etc.<\/li>\r\n
  4. Social Online Interaction in Social Networks<\/strong>. There are more and more Social Networks and more users in each one of them that have even changed the way we relate and give our opinion about products or services. As a result, many of these users, with a large number of followers, have become opinion leaders.<\/li>\r\n
  5. A new media platform<\/strong>. The media have found the internet to be an excellent platform to reach a huge number of consumers and\/or readers quickly and easily.<\/li>\r\n
  6. The CLOUD. Cloud Computing<\/strong>. The cloud has led to the emergence of cloud computing companies. These companies offer their storage services, which have led to a significant reduction in costs and time, generating value and simplicity for their users.<\/li>\r\n
  7. Internet means instant solutions<\/strong>. The Internet is an inexhaustible source of free content that the user can find easily, minimising the time spent searching and waiting to receive it.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
    \"SEO-YOUTUBE-positioning\"\r\n
    Learn more about SEO and Digital Marketing on our YouTube Channel<\/strong>. Subscribe here\u00a0<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

    What is Digital Marketing <\/strong><\/h3>\r\n\r\n\r\n\r\n

    The Digital Marketing <\/strong>is the application of the internet and social media in order to facilitate the marketing of our products or services. In digital marketing, we apply our traditional marketing strategies to the digital media<\/strong>.<\/p>\r\n\r\n\r\n\r\n

    As a result, a whole range of digital tools have been created to channel and carry out our marketing actions, simplifying the implementation of our promotional actions on the web.<\/p>\r\n\r\n\r\n\r\n

    If you have doubts, problems or queries about how to implement a Digital Marketing strategy, the recommendation is to contact an Digital Marketing Agency<\/strong> and take advice.<\/p>\r\n\r\n\r\n\r\n

    \"\"<\/a><\/figure>\r\n\r\n\r\n\r\n

    Advantages of Digital Marketing<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Digitalisation offers you a multitude of new opportunities to grow and develop your online business. For example, you can find the following:<\/p>\r\n\r\n\r\n\r\n