{"id":4898,"date":"2020-04-02T10:46:08","date_gmt":"2020-04-02T10:46:08","guid":{"rendered":"https:\/\/marketzilla.agency\/?p=4898"},"modified":"2025-01-29T22:24:46","modified_gmt":"2025-01-29T22:24:46","slug":"chatbot-what-it-is-and-how-it-works","status":"publish","type":"post","link":"https:\/\/marketzilla.agency\/en\/agencia-de-marketing-digital\/chatbot-que-es-y-como-funciona\/","title":{"rendered":"CHATBOT. WHAT IT IS AND HOW IT WORKS"},"content":{"rendered":"

ChatBot What is it? How does it work?<\/h1>\r\n

A chatbot<\/strong> is an artificial intelligence capable of having a natural conversation with a user installed on websites or applications to perform a specific function.<\/p>\r\n\r\n\r\n\r\n

They are an evolution of a system of Frequently Asked Questions or FAQs<\/strong>implemented to function as a customer service without the need for human involvement.<\/p>\r\n\r\n\r\n\r\n

They have two main functions<\/strong><\/p>\r\n\r\n\r\n\r\n

Firstly, to analyse user requests or queries.<\/p>\r\n\r\n\r\n\r\n

Secondly, to generate an automatic response.<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

\"catbot-blog-agency-seo-Tenerife\"<\/a>\r\n
ChatBots provide you with another channel to reach your customers. <\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Chatbot Types<\/h3>\r\n\r\n\r\n\r\n

Rule-based or pattern-matching. <\/strong>They use word or text patterns to generate an appropriate response to a pre-established pattern.<\/p>\r\n\r\n\r\n\r\n

Based on language comprehension. <\/strong>They have the ability to understand and convert text written by users into data in order to link to an appropriate response.<\/p>\r\n\r\n\r\n\r\n

Based on Language Processing. <\/strong>\u00a0They process language naturally, whether written or spoken, to structure it and provide a relevant response.<\/p>\r\n\r\n\r\n\r\n

\"Chatbot-Marketzilla-Agency-SEO-blog\"<\/a>\r\n
47% of customers purchase through a\u00a0ChatBot<\/strong> <\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Benefits of a Chatbot<\/h3>\r\n\r\n\r\n\r\n

According to Forbes<\/a>the 80% of marketers plan to start using a chatbot in their business by 2020.<\/strong>.<\/p>\r\n\r\n\r\n\r\n

Let's break down some of the benefits of implementing a Chatbot in your business and how this strategy can help you attract more customers and retain existing ones.<\/p>\r\n\r\n\r\n\r\n

Agile tool that reduces your customers' waiting time. <\/strong>They are the perfect tool to offer your customers an immediate response with no waiting time at any time.<\/p>\r\n\r\n\r\n\r\n

Cost and time optimisation. <\/strong>They are tools cost-effective<\/strong>. They help reduce costs by providing service to our customers without the need for human intervention. They operate 24 hours a day, 365 days a year.<\/p>\r\n\r\n\r\n\r\n

Immediacy and conversion rate. <\/strong>Provide immediate answers and solutions to users. Improve the customer experience on our website, the attraction of potential customers and conversion rates or actual sales.<\/p>\r\n\r\n\r\n\r\n

Reduces the bounce rate. <\/strong>When users get quick and immediate responses, we optimise their experience and increase the time they spend on our website. In this way we increase the chances of conversion.<\/p>\r\n\r\n\r\n\r\n

Innovative tool. <\/strong>Few companies use Chatbot nowadays. Take advantage of it. Offering this service on your website is a way to differentiate yourself in today's market and improve the user experience on your business website.<\/p>\r\n\r\n\r\n\r\n