{"id":57104,"date":"2025-01-07T00:49:02","date_gmt":"2025-01-07T00:49:02","guid":{"rendered":"https:\/\/marketzilla.agency\/?p=57104"},"modified":"2025-01-13T15:20:10","modified_gmt":"2025-01-13T15:20:10","slug":"how-to-sell-more-the-3-fundamental-pillars-to-increase-sales","status":"publish","type":"post","link":"https:\/\/marketzilla.agency\/en\/agencia-de-marketing-digital\/como-vender-mas-los-3-pilares-fundamentales-para-incrementar-ventas\/","title":{"rendered":"How to sell more: 3 key pillars to increase sales"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; next_background_color=\u00bb#f68a35&#8243; _builder_version=\u00bb4.23.4&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2023\/02\/Banner_Home.jpg\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb-105px||||false|false\u00bb custom_padding=\u00bb130px||144px||false|false\u00bb bottom_divider_style=\u00bbasymmetric\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|800|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb50px\u00bb text_line_height=\u00bb1.4em\u00bb custom_margin=\u00bb23px||2px|||\u00bb global_colors_info=\u00bb{}\u00bb]<h1><b style=\"color: #ffffff;\">C\u00f3mo vender m\u00e1s: Los 3 pilares fundamentales para incrementar ventas\r\n<\/b><\/h1>\r[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb17px\u00bb text_line_height=\u00bb35px\u00bb width=\u00bb76%\u00bb width_tablet=\u00bb76%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb20px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]\u200b<span style=\"font-weight: 400;\">Vender m\u00e1s es el objetivo de cualquier negocio, pero no siempre es f\u00e1cil identificar c\u00f3mo lograrlo de manera eficiente y sostenible. La respuesta se encuentra en los tres pilares que el reconocido consultor y estratega de marketing <\/span><a href=\"https:\/\/www.abraham.com\/about\/\"><b>Jay Abraham<\/b><\/a><b>. <\/b>\r\n\r\n&nbsp;\r\n\r\n\r[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/calendly.com\/jcarlos-meneses\/reunion-inicial\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbSolicita tu consultor\u00eda gratis\u00bb button_alignment=\u00bbleft\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb16px\u00bb button_text_color=\u00bb#000000&#8243; button_bg_color=\u00bb#ff8c32&#8243; button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb40px\u00bb button_font=\u00bb|700|||||||\u00bb button_icon=\u00bb&#x45;||divi||400&#8243; custom_padding=\u00bb15px|40px|15px|40px|true|true\u00bb hover_enabled=\u00bb0&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f68a35&#8243; background_image=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2023\/02\/Seccion_Home.jpg\u00bb min_height=\u00bb213px\u00bb custom_margin=\u00bb-9px|||||\u00bb custom_padding=\u00bb||71px||false|false\u00bb top_divider_color=\u00bb#193263&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.17.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||3px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.17.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb27px\u00bb text_line_height=\u00bb1.6em\u00bb width=\u00bb85%\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Jay<\/span> <span style=\"font-weight: 400;\">establece estos principios como fundamentales para incrementar los ingresos. Estos pilares son universales y aplicables a cualquier industria. Si los analizas con detenimiento, te das cuenta de que son una especie de leyes universales. No importa lo que avance la tecnolog\u00eda o hacia donde vaya el mercado, estos pilares se mantendr\u00e1n inalterables para vender m\u00e1s:<\/span><\/p>\r[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2025\/01\/como-vender-mas.jpg\u00bb alt=\u00bbcomo vender mas\u00bb title_text=\u00bbcomo vender mas\u00bb url=\u00bbhttps:\/\/semrush.sjv.io\/c\/4776029\/1376059\/13053&#8243; url_new_window=\u00bbon\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||119px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aumentar el n\u00famero de clientes<\/b><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incrementar el ticket medio<\/b><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mejorar la frecuencia de compra<\/b><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">En este art\u00edculo explicaremos c\u00f3mo aplicar estos principios fundamentales a tu empresa y proceso de ventas. Asimismo, maximizar tu potencial de facturaci\u00f3n hasta el infinito y m\u00e1s all\u00e1 (Buzz Lightyear).<\/span>\r\n\r\n<b><i>\u00abTu mayor activo son tus clientes existentes. Tu mayor oportunidad es su lealtad continua.\u00bb Jay Abraham<\/i><\/b>\r\n<h2><b>Entendiendo los tres pilares para vender m\u00e1s<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Antes de profundizar, es esencial que tu equipo de ventas, comprenda en qu\u00e9 consisten estos pilares y por qu\u00e9 son clave para el crecimiento de tu negocio:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aumentar el n\u00famero de clientes:<\/b><span style=\"font-weight: 400;\"> Se trata de atraer nuevos compradores a tu negocio que incrementen la base de compradores mensuales.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incrementar el ticket medio:<\/b><span style=\"font-weight: 400;\"> Lograr que los clientes existentes gasten m\u00e1s en cada compra incrementando la media de compra por cliente.<\/span><\/li>\r\n<\/ol>\r\n<b>Mejorar la frecuencia de compra:<\/b><span style=\"font-weight: 400;\"> Hacer que tus clientes compren con mayor regularidad mensualmente.<\/span>\r[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2025\/01\/como-vender-mas-1.jpg\u00bb alt=\u00bbcomo vender mas-1&#8243; title_text=\u00bbcomo vender mas-1&#8243; url=\u00bbhttps:\/\/semrush.sjv.io\/c\/4776029\/1376059\/13053&#8243; align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<h3><b>Ejemplo matem\u00e1tico que refleja los tres pilares para incrementar ventas<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Supongamos que tienes un negocio con los siguientes datos iniciales:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00famero de clientes activos mensuales:<\/b><span style=\"font-weight: 400;\"> 100<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ticket medio por cliente:<\/b><span style=\"font-weight: 400;\"> \u20ac50<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frecuencia de compra mensual:<\/b><span style=\"font-weight: 400;\"> 1 vez al mes<\/span><\/li>\r\n<\/ol>\r\n<b>F\u00f3rmula b\u00e1sica de ingresos mensuales:<\/b>\r\n\r\n<span style=\"font-weight: 400;\">Ingresos Totales=N\u00famero de Clientes\u00d7Ticket Medio\u00d7Frecuencia de Compra\u00a0<\/span>\r\n\r\n<b>Escenario Inicial:<\/b>\r\n\r\n<span style=\"font-weight: 400;\">100\u00d750\u00d71= \u20ac5.000<\/span>\r\n\r\n<i><span style=\"font-weight: 400;\">Ahora veamos c\u00f3mo mejorar los ingresos trabajando en cada uno de los pilares.<\/span><\/i>\r\n<h3><b>1. Aumentar el N\u00famero de Clientes<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Implementar una estrategia de marketing digital que incremente el n\u00famero de clientes en un 20%.<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nuevos clientes: 100+(100\u00d70,20)=120<\/span><\/li>\r\n<\/ul>\r\n<b>Nuevos ingresos:<\/b>\r\n\r\n<span style=\"font-weight: 400;\">120\u00d750\u00d71= \u20ac6.000<\/span>\r\n<h3><b>2. Incrementar el Ticket Medio<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">A\u00f1adiendo estrategias de upselling y cross-selling, puedes lograr que el ticket medio aumente supongamos en un 15%.<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nuevo ticket medio: 50+(50\u00d70,15)= \u20ac57,50<\/span><\/li>\r\n<\/ul>\r\n<b>Nuevos ingresos con el aumento del ticket medio:<\/b>\r\n\r\n<span style=\"font-weight: 400;\">120\u00d757.50\u00d71= \u20ac6.900<\/span>\r\n<h3><b>3. Mejorar la Frecuencia de Compra<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">Fidelizando a tus clientes con programas de recompensas y remarketing, supongamos que logras que compren 1,2 veces al mes en lugar de 1.<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nueva frecuencia de compra: 1,2<\/span><\/li>\r\n<\/ul>\r\n<b>Ingresos por mayor frecuencia de compra:<\/b>\r\n\r\n<span style=\"font-weight: 400;\">120\u00d757,50\u00d71,2= \u20ac8.280<\/span>\r\n<h3><b>Resultados Finales<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Escenario inicial:<\/b><span style=\"font-weight: 400;\"> \u20ac5.000<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aumento de clientes:<\/b><span style=\"font-weight: 400;\"> \u20ac6.000<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ticket medio incrementado:<\/b><span style=\"font-weight: 400;\"> \u20ac6.900<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frecuencia de compra mejorada:<\/b><span style=\"font-weight: 400;\"> \u20ac8.280<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Al implementar los tres pilares, los ingresos aumentan de \u20ac5.000 a <\/span><b>\u20ac8.280<\/b><span style=\"font-weight: 400;\">, un incremento del <\/span><b>65,6%<\/b><span style=\"font-weight: 400;\">. Por tanto, observamos que con s\u00f3lo incrementar un 15-20% los ratios de cada uno de los pilares, logramos un impacto positivo de un 65,6%. El crecimiento es exponencial, comparable con lo que ocurre con el inter\u00e9s compuesto en el mundo financiero de las inversiones y el paso del tiempo.\u00a0<\/span>\r\n\r\n<b><i>\u00abEl \u00e9xito en los negocios no se trata de recursos; se trata de c\u00f3mo los multiplicas.\u00bb Jay Abraham<\/i><\/b>\r[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2023\/09\/hosting-sered.jpg\u00bb alt=\u00bbeventos google analytics 4&#8243; title_text=\u00bbhosting sered\u00bb url=\u00bbhttps:\/\/clientes.sered.net\/aff.php?aff=5355&#8243; align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<h2><b>Primer pilar c\u00f3mo vender m\u00e1s: Aumentar el n\u00famero de clientes<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">El primer paso para incrementar tus ventas es atraer nuevos clientes. Esto significa ampliar tu alcance, llegar a audiencias que no conocen tu marca y convertirlos en compradores potenciales. Aumentar el n\u00famero de clientes es fundamental porque crea la base para un crecimiento sostenible y permite diversificar tu mercado objetivo.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Con estrategias efectivas de <\/span><a href=\"https:\/\/www.google.com\/maps\/place\/Marketzilla+SEO+Agency\/@28.4798099,-16.3292072,17z\/data=!3m1!4b1!4m6!3m5!1s0xc41cd166c89a343:0x25aabcddf87989e0!8m2!3d28.4798052!4d-16.3266323!16s%2Fg%2F11nsvdrs48?entry=ttu&amp;g_ep=EgoyMDI1MDEwMS4wIKXMDSoASAFQAw%3D%3D\"><b>marketing<\/b><\/a><span style=\"font-weight: 400;\"> y una presencia digital preeminente, puedes captar la atenci\u00f3n de personas que buscan activamente lo que ofreces. A continuaci\u00f3n, te compartimos las mejores pr\u00e1cticas para lograrlo:<\/span>\r\n<h3><b>Estrategias de <\/b><a href=\"https:\/\/marketzilla.agency\/agencia-de-marketing-digital\/\"><b>marketing digital<\/b><\/a><\/h3>\r\n<span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/marketzilla.agency\/agencia-de-marketing-digital\/inbound-marketing-guia-definitiva\/\"><b>inbound marketing<\/b><\/a><span style=\"font-weight: 400;\"> utiliza contenido relevante y <\/span><b>optimizado para SEO<\/b><span style=\"font-weight: 400;\"> (art\u00edculos, videos, infograf\u00edas) para atraer a nuevos clientes que est\u00e1n buscando soluciones espec\u00edficas a sus necesidades. A trav\u00e9s de estrategias como la generaci\u00f3n de leads, fomenta la conversi\u00f3n de visitantes en clientes potenciales.<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/marketzilla.agency\/posicionamiento-seo-tenerife\/\"><b>Posicionamiento SEO<\/b><\/a><b> (Search Engine Optimization):<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Optimiza tu sitio web con <\/span><a href=\"https:\/\/marketzilla.agency\/posicionamiento-seo\/8-estrategias-avanzadas-para-encontrar-palabras-clave-de-seo-perfectas\/\"><b>palabras clave<\/b><\/a><span style=\"font-weight: 400;\"> relacionadas con tu nicho de mercado para aparecer en los primeros resultados de Google. Realizar un estudio de palabras clave inicial en paralelo con un an\u00e1lisis de competencia es el camino a seguir.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Publica contenido de calidad en un blog que atraiga a tu p\u00fablico objetivo a trav\u00e9s de b\u00fasquedas informativas.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Redes Sociales:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Utiliza plataformas como Instagram, Facebook, Youtube y LinkedIn para promocionar tus productos.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Crea contenido visual atractivo y lanza anuncios segmentados para captar nuevos clientes.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publicidad PPC (Pago Por Clic):<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ejecuta campa\u00f1as de Google Ads para captar usuarios interesados en palabras clave relacionadas con tu negocio.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<h3><b>Networking y Colaboraciones<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participa en eventos de la industria para establecer contactos y ampliar tu base de clientes.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colabora con otros negocios complementarios para llegar a una audiencia compartida.<\/span><\/li>\r\n<\/ol>\r[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2025\/01\/como-vender-mas-2.jpg\u00bb alt=\u00bbcomo vender mas-2&#8243; title_text=\u00bbcomo vender mas-2&#8243; url=\u00bbhttps:\/\/semrush.sjv.io\/c\/4776029\/1376059\/13053&#8243; url_new_window=\u00bbon\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#081854&#8243; background_image=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2024\/12\/Sin-titulo-1-1.jpg\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,1_2,1_4&#8243; _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|800|||||||\u00bb text_text_color=\u00bb#242424&#8243; text_font_size=\u00bb28px\u00bb text_line_height=\u00bb1.1em\u00bb header_font=\u00bb|800|||||||\u00bb header_font_size=\u00bb28px\u00bb custom_margin=\u00bb||22px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<h3 style=\"text-align: center;\"><strong><span style=\"color: #ffffff;\">\u00bfQuieres aumentar tus ventas y hacer crecer tu negocio?<\/span><\/strong><\/h3>\r[\/et_pb_text][wpforms_selector form_id=\u00bb50046&#8243; _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/wpforms_selector][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.20.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||119px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbrow\u00bb _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<h2><b>Segundo pilar c\u00f3mo vender m\u00e1s: Incrementar el ticket medio<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">Una vez que tienes una base de clientes establecida, el siguiente paso es maximizar el valor de cada transacci\u00f3n. Incrementar el ticket medio impacta directamente en tus ingresos tal y como vimos en el ejemplo matem\u00e1tico anterior. Asimismo, mejora la rentabilidad general de tu negocio. Este pilar se basa en ofrecer m\u00e1s valor a los clientes en cada compra. Debes incentivarlos a adquirir productos o servicios adicionales o de mayor calidad (up sell).<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Aplicar estas estrategias correctamente puede marcar la diferencia entre un cliente promedio y uno que genera un impacto significativo en tus ganancias a final de mes. Mediante el uso de contenido educativo y persuasivo (como <\/span><a href=\"https:\/\/marketzilla.agency\/casos-seo\/\"><b>casos de \u00e9xito<\/b><\/a><span style=\"font-weight: 400;\">, demostraciones o webinars), el <\/span><b>inbound marketing<\/b><span style=\"font-weight: 400;\"> puede impulsar decisiones de compra m\u00e1s informadas. Esto permite que los clientes consideren productos o servicios de mayor valor o paquetes combinados.<\/span>\r\n<h3><b>Upselling y cross-selling<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Upselling:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ofrece versiones premium de tus productos o servicios.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Por ejemplo, si tienes un restaurante, promueve platos exclusivos o combos especiales.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cross-Selling:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Sugiere productos relacionados. Por ejemplo, si vendes laptops, ofrece fundas o accesorios.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<h3><b>Programas de fidelizaci\u00f3n y descuentos<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dise\u00f1a un programa de puntos que premie a los clientes por gastar m\u00e1s.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece descuentos por volumen o compras en paquetes.<\/span><\/li>\r\n<\/ol>\r\n<h3><b>Optimiza la experiencia de compra<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"list-style-type: none;\">\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aseg\u00farate de que el proceso de compra sea r\u00e1pido y sencillo.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proporciona descripciones claras y completas de tus productos o servicios.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece opciones de pago flexibles, como plazos o descuentos por pagos anticipados.<\/span><\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2025\/01\/cross-selling.jpg\u00bb alt=\u00bbcross-selling\u00bb title_text=\u00bbcross-selling\u00bb url=\u00bbhttps:\/\/semrush.sjv.io\/c\/4776029\/1376059\/13053&#8243; align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<h2><b>Tercer pilar c\u00f3mo vender m\u00e1s: Mejorar la frecuencia de compra<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">El cliente que vuelve es el cliente que genera estabilidad y crecimiento a largo plazo. Mejorar la frecuencia de compra implica fidelizar a tus clientes actuales, creando incentivos para que elijan repetidamente tu negocio frente a la competencia. Este pilar no solo incrementa las ventas, sino que tambi\u00e9n fortalece la relaci\u00f3n entre tu marca y tus clientes, aumentando su lealtad y su valor vitalicio.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Existen diversas maneras de fomentar que los clientes vuelvan una y otra vez. Aqu\u00ed te compartimos las mejores estrategias:<\/span>\r\n<h3><b>Email marketing y remarketing<\/b><\/h3>\r\n<span style=\"font-weight: 400;\">El <\/span><b>inbound marketing<\/b><span style=\"font-weight: 400;\"> tambi\u00e9n se centra en fidelizar a los clientes existentes a trav\u00e9s de estrategias como email marketing. Desarrollar contenido exclusivo para usuarios recurrentes, y campa\u00f1as de remarketing es una gran estrategia para el tercer pilar. Esto motiva a los clientes a regresar y hacer compras con mayor frecuencia.<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Marketing:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Env\u00eda boletines con contenido relevante, ofertas exclusivas y recordatorios para repetir compras.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Segmenta tu lista para personalizar los mensajes.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remarketing:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Usa anuncios dirigidos a personas que ya han interactuado con tu sitio web o redes sociales.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Recuperar clientes potenciales que abandonaron el carrito de compras.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<h3><b>Servicio al cliente excepcional<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comun\u00edcate constantemente:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Haz seguimiento a tus clientes para asegurarte de que est\u00e9n satisfechos con su compra.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resuelve problemas r\u00e1pidamente:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ofrece soluciones inmediatas y mant\u00e9n una actitud proactiva frente a cualquier queja.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<h3><b>Incentiva compras recurrentes<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece suscripciones para productos o servicios recurrentes.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dise\u00f1a promociones temporales que incentiven la repetici\u00f3n de compra.<\/span><\/li>\r\n<\/ol>\r\n<b><i>\u00abTu mayor activo son tus clientes existentes. Tu mayor oportunidad es su lealtad continua. Crea una base de datos y s\u00e1cale el m\u00e1ximo rendimiento, en ella, est\u00e1 el oro que debes descubrir\u00bb <a href=\"https:\/\/www.linkedin.com\/in\/juan-carlos-meneses-hernandez-95260637\/\">Juan Carlos Meneses<\/a> .- <\/i><\/b><a href=\"https:\/\/marketzilla.agency\/posicionamiento-seo\/consultor-seo\/\"><b><i>Experto SEO<\/i><\/b><\/a>\r[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2025\/01\/como-vender-mas-3.jpg\u00bb alt=\u00bbcomo-vender-mas-3&#8243; title_text=\u00bbcomo-vender-mas-3&#8243; url=\u00bbhttps:\/\/clientes.sered.net\/aff.php?aff=5355&#8243; align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<h2><b>Mide y optimiza cada pilar<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">La clave del \u00e9xito en cualquier estrategia es medir sus resultados y ajustar continuamente las t\u00e1cticas para obtener el m\u00e1ximo rendimiento. Cada uno de los pilares debe ser supervisado para garantizar que est\u00e1 cumpliendo con su objetivo.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Utiliza herramientas como <\/span><a href=\"https:\/\/marketzilla.agency\/posicionamiento-seo\/google-analytics\/\"><b>Google Analytics<\/b><\/a><span style=\"font-weight: 400;\">, CRM o <\/span><a href=\"https:\/\/marketzilla.agency\/posicionamiento-seo\/por-que-semrush-gratis-es-el-primer-paso-hacia-el-exito-en-el-seo\/\"><b>Semrush<\/b><\/a><span style=\"font-weight: 400;\"> para analizar:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El n\u00famero de clientes nuevos que captas mensualmente.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El valor promedio de cada transacci\u00f3n.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La frecuencia con la que los clientes regresan.<\/span><\/li>\r\n<\/ul>\r\n<h3><b>Ajusta tus Estrategias<\/b><\/h3>\r\n<ol>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si notas que no est\u00e1s atrayendo suficientes clientes nuevos, refuerza tus esfuerzos de marketing.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si el ticket medio no aumenta, revisa tus t\u00e1cticas de upselling.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si los clientes no vuelven, analiza posibles problemas en el servicio o la calidad del producto.<\/span><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Incrementar las ventas requiere un enfoque estrat\u00e9gico basado en los tres pilares fundamentales: <\/span><b>atraer m\u00e1s clientes, incrementar el ticket medio y mejorar la frecuencia de compra<\/b><span style=\"font-weight: 400;\">. Estas estrategias, cuando se aplican en conjunto, pueden transformar cualquier negocio. No importa si eres una tienda local, un negocio online o una empresa de servicios: estos pilares son universales y efectivos. Son 3 constantes que a pesar del tiempo y los cambios del mercado siguen estando vigentes.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Empieza hoy a implementar estas t\u00e9cnicas en tu negocio, mide tus resultados y ajusta tus estrategias para lograr un crecimiento constante. \u00a1El \u00e9xito est\u00e1 a tu alcance!.<\/span>\r[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2025\/01\/google-analytics.jpg\u00bb alt=\u00bbgoogle-analytics\u00bb title_text=\u00bbgoogle-analytics\u00bb url=\u00bbhttps:\/\/semrush.sjv.io\/c\/4776029\/1376059\/13053&#8243; url_new_window=\u00bbon\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.20.0&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/marketzilla.agency\/wp-content\/uploads\/2023\/02\/Fondo_Home.jpg\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2px||2px||true|false\u00bb top_divider_style=\u00bbwaves\u00bb top_divider_color=\u00bb#FFFFFF\u00bb top_divider_height=\u00bb80px\u00bb top_divider_repeat=\u00bb1x\u00bb top_divider_flip=\u00bbhorizontal|vertical\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.5&#8243; 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