Benefits of Video Marketing
Why Video Marketing?
The aim of this article is to analyse the Benefits of Video Marketing and how they influence web positioning, improve user experience and the quality and variety of content we upload to our website. Some of the benefits of Video Marketing can be summarised as not only increasing traffic to your website, but also revenue through direct sales of products and services.
In today's competitive landscape, companies need many things to differentiate themselves, stand out and attract customers: exceptional product and service, leadership and clever, interactive marketing.
Most importantly, though, you must have a good brand story, product or service. The stories generate engagement and form armies of client apostles.
Good stories excite and emotion connects customers to your brand in an intimate way. They also simplify complex information and synthesise instructions such as how to use a product.
What Video Marketing is for
Among the many benefits of video marketing, we can say that it is a perfect way to communicate with your users. Let's remember that YouTube is the second most important search engine after Google.
Videos should be no longer than 2-3 minutes. It is interesting to make explanatory videos or Story Telling if you want to present a product/service or simplify instructions for use.
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In keeping with the maxim that a picture is worth a thousand words, the visual character of the video marketing make it a powerful marketing tool for demonstrations, tutorials, trials and other specific marketing actions.
Beyond video marketing's unique ability to convert like no other, this medium has become especially valuable to data-driven digital marketers and analytics specialists. This is because it can track and measure audience engagement with video in a truly accurate way.
You can link your videos directly to offers on your website, blog or landing page where potential customers land through SEM campaigns.
Video as a Marketing Strategy
Video brings only benefits. 8 out of 10 users make a purchase of a product by watching a video. promotional or explanatory video (Story Telling).
A huge number of companies from different industries across the B2B and B2C spectrum are already using this medium. Not only through their website, but also by opening a Youtube channel, monetising it and using the huge traffic of this social network to get leads.
Here are the Benefits of Video Marketing:
1. Reduce Bounce Rate
Video marketing increases engagement and reduces the bounce rate of your website. 88% of users spend more time on your website if you show video content.
The 85% from userss internet users in the US watch video content monthly on their devices. In addition 54% of users want to see more video content from your brand or business than they buy.
Therefore, if you are not using video on your website or as a digital promotion tool, you are clearly missing out on great opportunities and sales.
2. Increase Sales
90% of customer-users say that product video helps them make purchasing decisions. 64% say that watching a video makes them more likely to buy.
In addition, 97% of marketers say that video has helped to increase user understanding of their product or service, according to HubSpot.
It is indisputable that video marketing accelerates the decision and therefore the buying process of potential customers.
3. Give the User What They Want
Users prefer video content over emails, newsletters, social images, social videos, blog posts and downloadable content (such as PDFs), according to data from HubSpot.
When a user is considering buying something and wants to research their options, consumers use several methods. These include using a keyword search engine, visiting a company's or product's official website, looking at review websites and watching videos.
Video could easily be incorporated in each of these places, giving your brand a better chance of convincing the consumer.
4. Video Goes Global
At 82% of global network traffic will come from video by 2022 streaming. Platforms such as Youtube, Vimeo or Netflox will monitor user traffic over fibre. Not only that, they will monitor the time users spend on the internet.
This huge share of traffic that video will represent will sooner or later force companies to update their content and to include video as the main axis of their digital marketing strategy. video marketing.
5. Position yourself at the top of the search engines.
Video helps improve web page ranking in search results SERPs. This is because by reducing the bounce rate and therefore increasing the time a visitor spends on your website, it contributes significantly to Google understanding that your content is interesting and ranking your website higher in the results. The ratio known as time spent, this is an important ranking factor for Google.
The average Internet user spends 88% more time on a website containing video. And, on average, the websites that include video have a dwell time of two minutes longer compared to those who don't, he says HighIQ.
The websites that make effective use of video marketing increase their likelihood of being ranked on the first page of search engine results. Google up to 53 times.
Finally, 55% of search results for keyword searches in the US contain at least one video. As a consequence, apart from increasing the time and permanence of users on your website, adding video to your publications increases your chances of appearing in the SERPs and can exponentially increase your CTR (Click Through Rate).
6. Increase Web Traffic
The growing popularity of video marketing is undeniable. In 2019, internet users spent 6:48 (hours/minutes) a week watching videos alone. In 2016 it was 59% less time spent watching videos.
If we look at the global average time spent consuming video, the numbers are impressive and amount to 84 minutes a day.
Clearly you need to adopt video marketing as one of your core content strategies.
7. Increase the Number of Backlinks
Embedding videos in your blog posts or pages, it increases the number of domains that will link to your content by three. As a result, the video marketing is a powerful ally in your Link Building according to MOZ.
8. Trigger Conversions
Video users have a 27% higher CTR and a 34% higher conversion rate. 66% of digital marketing experts or consultants surveyed said that video attracts more qualified leads to your business.
If you use video in your landing page, sales page or landing page, If you do so, you will increase your conversion rate by 80%.
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9. Reach Decision-Making Users
Three-quarters of business executives watch work-related videos on a weekly basis, according to a new study. HighIQ. Also, 54% of senior executives share work-related videos with colleagues on a weekly basis.
Video therefore dramatically increases user engagement.
However, they are not the only ones. HubSpot, 72% of people would prefer to use video to learn about a product or service.
10. Improve your Email Marketing Open Rate
Adding the word video in the subject line of your bulk email improves the open rate of your messages by 19%. Increase by 65% your CTR (click-through rates) and reduces the rate of unsubscribers by 26% according to Syndacast.
Basically, adding video to your email marketing can boost the success of your campaigns and positively increase your sales.
11. Increase Engagement on Social Media
Videos posted on your social networks generate 1.200% more shares than text in combination with images.
If your brand creates video content that your users like, the 83% will consider sharing it with their followers and friends.
On social media, video is undoubtedly users' favourite content.
12. Story Telling White Board and 2D Explanatory Videos
This type of explanatory videos Story Telling White Board are a powerful marketing tool. Their main objective is to turn the product or service into an attractive, memorable and affordable experience.
These types of videos are entertaining and simplify the message in a way that keeps the user interested for a long time. They are very effective because increase engagement with the brand and reduce the bounce rate, thus increasing dwell time.
If you have a complex product, instructions for use that you do not know how to explain to the customer, a service with which you do not manage to connect with your potential customers, we recommend that you try this type of content.