dormitorum
dormitorum es the leader in the rest sector in the Canary Islands and is expanding nationally with the opening of shops in Madrid and increasing sales also through the web channel.
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USERS
New reached per month
KEY WORDS
New on the first page of Google
GROWTH IN VISITS
Organic from the start of the SEO campaign
%
CHALLENGE
Increase in-store traffic through improved local positioning via the map listing (Google My Business). Development of a Local SEO strategy in combination with improved positioning of volume keywords and commercial intent on the website. https://www.dormitorum.es
SOLUTIONS
Management and SEO optimisation of each of the more than 20 Google My Business of dormitorum. Planning of weekly publications targeting relevant keywords.
Geolocation of photos. Creation of citations on the map of each GMB and submission to local directories to give relevance to the page and GMB.
Development of geolocalised urls for each shop and establishment of connections between GMB publications and these urls.
RESULTS
We have increased brand awareness at a local level by positioning multiple commercial keywords in the top 3 places of the local pack. This has increased traffic to the shops.
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