Local SEO Agency
Do you want to increase visits and phone calls to your business?
46% of all Google searches are for local businesses. After a mobile search of local services, 76% of users visit the business within one day. Do you need more reasons to hire a local service provider? Local SEO services?
OUR STRATEGY AS A LOCAL SEO AGENCY
Results that you can see and notice. Below you will see the positioning of a keyword for a client in an area before applying our local seo strategyand then after application.
Today, consumers conduct more than 70% of local searches via mobile. The massive use of smartphones and geolocation has revolutionised local searches. That is why a local seo company is essential to increase traffic to your physical business. In Marketzilla Local SEO Agency we implement a Local SEO strategy proven in dozens of successful clients.
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Do you want to position your business among the first 3 results of the Google map listing?
The first objective of the Local SEO is to bring potential customers to your website and to your physical business through Google My Business. Our goal is to increase your traffic and customers so that you can increase your sales and grow your local business.
LOCAL SEO CASE STUDIES
LOCAL SEO AUDIT
The first step is to understand where you are digitally, both on your website and on the map, in relation to your direct competitors.
LOCAL COMPETITION STUDY
It will tell us what our competitors are doing and where they are outperforming us. It is important for designing our marketing strategy. Local SEO
LOCAL KEYWORD RESEARCH
The most important thing is to identify the local and commercial keywords on which to base a Local SEO strategy that captures your potential customers in the geographic scope of your business.
DOMAIN AUTHORITY
The generation of quality links or backlinks in the local area through citations, directories and other websites is extremely important in order to increase the domain authority as part of our strategy of linkbuilding
LOCAL RELEVANCE
Define a strategy for digital marketing different from competitors and of value to your customers, it will give your target audience a compelling reason to choose your business over your competitors.
TECHNICAL SEO
In the section on Technical SEO of a local website, it is extremely important that your website loads in less than 3 seconds, is correctly structured and the user experience on mobile is perfect
Customer reviews
THE LOCAL SEO STRATEGY PROCESS
MARKETZILLA IS THE BEST LOCAL SEO AGENCY IN SPAIN
At Marketzilla We have developed a strategy proven in dozens of companies with great success. Do you want to take your business to the top results in your city?
Information on Local SEO
What is Local SEO?
The SEO local is a search engine optimisation strategy that focuses on improving the visibility of a business in geographic searches (with proximity as the determining factor). In other words, its objective is to make a business appear in the top positions of search results for searches related to a specific location. To do this within a strategy of Local SEO the website and the Map Tab (Google my Business) are optimised.
For example, if a user searches for "restaurants near me" on Google, local SEO will help restaurants near their location to appear in the first search results.
Local SEO can help a business in a number of ways, including:
- Increasing local online visibility of a business
- Attracting local and quality potential customers
- Improving the relevance of search results for users
- Increase online and offline conversion possibilities
- Strengthening the brand of a business in a specific location
- By using local SEO techniques, a business can position itself as a leader in its geographic area and increase its online presence. By implementing effective local SEO strategies, users will be able to easily find your business and will be more likely to become loyal and repeat customers.
How long does it take for a Local SEO strategy to take effect?
It can vary depending on several factors. In general, there is no single answer to this question as local SEO is a gradual process that can take weeks or even months to see significant results.
Some factors that can affect the time it takes for a local SEO strategy to take effect include the competition in the local market. Also the quantity and quality of online competition will determine the difficulty of the keywords to rank for. Also the relevance of the content, structure of the website, the consistency of the company's online information (directories and citations) and the level of activity on social media.
Another factor that can influence the time it takes for a local SEO strategy to take effect is the frequency with which the website is updated. Regular content updates and technical optimisation (Technical SEO) of the website can help to improve local SEO performance faster.
In general, it is important to keep in mind that local SEO is a long-term process that requires effort and perseverance. Implementing an effective local SEO strategy can take time, but with the right combination of SEO techniques and practices, significant and lasting results can be achieved.
A relevant factor to take into account is whether the mobile website is perfectly adapted and if it loads fast. 70% of local users will find your business via smartphone. In addition, using Google My Business in combination with your website will increase the speed with which you can rank in local search results.
What is the difference between traditional SEO and local SEO?
The main difference between the National SEO positioning and the Local SEO is that traditional SEO focuses on improving the visibility of a website on a national or international level, while local SEO focuses on improving the visibility of a business' website in a specific geographic location.
SEO focuses on optimising the website and its content for nationally or internationally relevant keywords, with the aim of attracting traffic from all over the world. Local SEO, on the other hand, focuses on optimising the website and its content for keywords relevant to a specific geographic location, with the aim of attracting traffic from users searching for products or services in a particular location.
For example:
National search "Luxury hotels
Local search "luxury hotels in Tenerife south".
The Traditional SEO focuses on creating relevant and high quality content, improving the structure of the website and building quality links to improve its position in national or international search results. On the other hand, local SEO focuses on creating relevant and high quality content that is specific to the geographic location of the business, including accurate company data in the local directories and obtaining reviews and positive ratings from local customers.
How to optimise a website for local SEO?
To optimise a website for local SEO, there are several techniques and practices that can be used. Below are some of the main local SEO strategies:
- Keyword research: It is important to identify the keywords relevant to the business and the geographic location in which it is located. This includes researching industry-specific keywords, as well as the relevance these keywords may have to the location.
- Optimisation of the website: To optimise the website, it is important to include relevant keywords in the page content, titles, meta tags and descriptions. It is also important to have a clear and easy-to-navigate website structure, with relevant internal and external links. The depth of the website should not exceed 3 clicks.
- Local content creation: It is important to create relevant, high-quality content that focuses on the geographic location of the business, including information about local events, news, stories, and other location-related topics.
- Optimisation of business information: It is key to ensure that business information such as name, address and telephone number (NAP) are consistent and up to date throughout the website and in local directories and citations.
- Obtaining reviews and ratings: Customer reviews and ratings are important for local SEO, as they help to increase the visibility and credibility of the company.
- Use of local directories: Inclusion in the local directories is important for the local seo consultant. Ensure that the company is listed in the relevant directories and that the information is consistent across directories.
- Use of social networks: Social media can help increase visibility and interaction with local customers. It is important to keep profiles up to date and post relevant, high quality content on the right platforms.
- Combine the strategy with Google My Business: A good Local SEO strategy will include optimising, linking and publishing on the business' Google Map listing.
What are local keywords and how are they selected?
Local keywords are terms or phrases that are used to identify the geographic location of a business along with the particular service. These keywords are important for local SEO as they help businesses to be found by potential customers in a specific geographic location.
In order to select the right local keywords, it is important to consider the following:
- Keyword research: You should research keywords relevant to the business and the geographic location in which it is located. This can include industry-specific terms as well as location keywords, such as the name of the city, region, postcode or geographic area.
- Competence: It is important to consider the competition for the selected local keywords. If there is too much competition, it may be difficult for the company's website to rank for those keywords.
- Search volume: It is also important to consider the search volume for the selected keywords. If there is too little search volume, it may not be worth spending time and resources on those keywords.
- Relevance: It is important that the keywords selected are relevant to the business and the geographic location. They should reflect the services or products offered by the business and the geographic location in which it is located.
- Length of tail: Long tail keywords, which are longer and more specific phrases, can be more effective for local SEO as they are more precise and relevant to potential customers.
How can I improve my company's presence in local search results?
To improve your company's presence in local search results, there are a number of ways you can SEO strategies you can implement. Then, in Marketzilla here are some of the best practices we follow in our local positioning strategy:
- Optimise your Google My Business profile: Google My Business is a free tool from Google that allows businesses to manage their online presence. Make sure your profile is complete and up to date with accurate information, including your business name, address and phone number.
- Use local keywords: Use keywords that are relevant and specific to your business and location on the home page of your website and other important pages. Make sure the information on your website is clear and easy for search engines to understand. For example, a search for a local service would be "local seo agency in Tenerife".
- Get positive reviews and ratings: Positive reviews and ratings on your Google My Business profile can improve the visibility of your business in local search results. Encourage your customers to leave positive reviews and respond to all reviews, both positive and negative.
- Create local content: Create relevant and useful content for your local audience, including blogs, articles and targeted landing pages. Make sure the content is original, useful and well optimised for local keywords.
- Use geotags on your images: Geo-tagging can help search engines understand the location of your business. Be sure to geotag your images with your business location to improve visibility in local search results.
- Make sure your website is responsive: Make sure your website looks and works well on all devices, including smartphones and tablets. A responsive website is important to improve the user experience and to improve visibility in local search results.
Use local links in your marketing strategy Linkbuilding: Make sure your website has quality links from other local websites. Local links can help improve your website's authority and relevance in local search results.
How important is the consistency of my company's online information for local SEO?
Consistency of your company's online information is crucial for local SEO, as search engines look for accurate and consistent information across the web. If your business information online is not consistent, it can confuse search engines and potential customers, which can result in low visibility in local search results.
When we talk about consistency of information, we mean that your business information (name, address, phone number, website, opening hours, etc.) should be exactly the same across all online platforms, including your website, Google My Business, online directories and social media. If there are discrepancies in the information, search engines may have difficulty determining the exact location of your business, which will negatively affect your rankings in local search results.
In addition, potential customers may have difficulty finding and contacting your company if the information is not consistent. This can generate frustration and lead to a poor user experience, which in turn negatively influences your company's reputation and the likelihood of future sales.
How can geolocation be used to improve local SEO?
Geolocation is an important tool for improving local SEO, as it allows search engines and users to know where your business is located. By using geolocation, you can help search engines identify your business as relevant to searches from users in a specific geographic location, which can increase the visibility of your business in local search results.
One way to use geolocation is to ensure that your business information (name, address and phone number) is up to date and consistent across all online platforms, such as your website, Google My Business and other online directories. This way, search engines can identify your location and provide users with relevant results for their searches.
Another way to use geolocation is through the use of geographical keywords. For example, if you have a clothing shop in Madrid, it is important to include keywords such as "clothes in Madrid" or "clothing shop in Madrid" in your content and in the tags on your website. This helps search engines understand that your business is relevant to searches in that geographic area.
You can also use geolocation in your social media marketing strategy by including your company's location in your posts and using geographically relevant hashtags. This can help attract more local users and increase your company's visibility online.
Geolocation is also used by including coordinates, keywords and descriptions in the metadata of photos and videos. Remember, many businesses attract relevant traffic through Google images.
What are local appointments and how can they be obtained?
The local citations are online mentions of your business that include your name, address and telephone number (NAP). These mentions are found in local directories, review websites, social media and other online platforms. Local appointments are important for the SEO local as they can help increase your company's visibility in local search results.
To get local citations, the first thing you need to do is make sure your business information is accurate and up to date on all online platforms. This includes your website, Google My Business, directories and social media. It is important that the information is consistent across all platforms so that search engines can identify your business as a reliable source.
You can also get local citations by searching relevant directories and websites in your geographical area. Examples of online directories are Yelp, Foursquare, Tripadvisor, Bing Places and Yellow Pages. You can also search directories that specialise in your industry, such as Healthgrades for healthcare professionals or Zomato for restaurants. Make sure you complete your profile in each directory with detailed information about your company and link it to your website.
Another way to get local citations is by participating in local events and charity activities. These events are often promoted online and can generate mentions of your company on local websites and social media.
Finally, it is important to remember that the quality of local citations is more important than quantity. Look to get citations from relevant, high authority websites rather than simply seeking out as many online mentions as possible.
Why is it important to include reviews and ratings in my Google My Business profile?
Inclusion of reviews and ratings on the profile of Google My Business is essential for any business that wants to improve its online presence and attract more customers. Here are some of the reasons why it is important:
- Improved visibility: Positive reviews and ratings can increase the visibility of the business in Google local searches and make it stand out from the competition. In addition, Google tends to show the results of businesses with positive reviews and ratings at the top of the search results page, which can attract more customers.
- It enhances credibility: Reviews and ratings are an important way to demonstrate business credibility to potential customers. Positive reviews can build customers' confidence and make them feel more comfortable in choosing a business.
- Provides feedback: Reviews and ratings can provide valuable feedback on the products and services offered by the business. Customers can share their experiences with the business, which can help the business identify areas for improvement and take steps to address any problems.
- Increase the conversion rate: Positive reviews and ratings can increase the conversion rate of potential customers into real customers. If a potential customer sees many positive reviews and ratings, they are more likely to become a real customer.
Encourage interaction: Reviews and ratings can encourage interaction with customers. The business can respond to reviews and ratings, which can help improve customer relationships and increase customer loyalty.
Local SEO Blog
Where to go to add a new Google My Business profile
Google My Business (or now called Google Business Profile) is an essential tool for any business that wants to stand out in local search results and on Google Maps. More than just a simple listing, it is the foundation for building an effective local SEO strategy, allowing you to attract nearby customers, improve your online reputation and increase your business conversions. Having an optimised profile not only helps customers find key information such as your address, opening hours or services, but also increases your visibility in searches related to your industry. Whether you have a physical business, such as a restaurant or shop, or you provide services in a geographic area, having a well-managed profile is critical to achieving local success.
SEO Optimisation for Voice Search: A Complete Guide
The growing popularity of virtual assistants such as Siri, Alexa and Google Assistant has transformed the way users interact with search engines. This trend has led to a significant increase in voice searches, which poses new challenges and opportunities for SEO. Voice search results are presented in a SERP already designed to give direct, short and concise answers.
How to create an appointment on Google Maps and directories
In the competitive world of local SEO, citations play a key role in improving the visibility of your business in search engines. If you are looking to increase your local search rankings and attract more customers, understanding the concept of citations and their impact on your SEO strategy is critical. In this article, we will define what map or listing citations are, why they are important for local SEO and how to manage them effectively to maximise your business' online visibility.
How can I see my Google reviews
Business owners often neglect this aspect, but company profiles are one of the first impressions people get when they search for your business on Google. A bad review can lead to a potential customer not even visiting your website or, if they do, showing little interest. Business owners should consider Google My Business not only as an ally in local SEO, but also as a way to get first-hand feedback from users.
GOOGLE MY BUSINESS [Definitive Guide 2025].
Google My Business is a free, easy-to-use Google tool that allows businesses of all sizes to manage their online presence through Google search results and geo-location of your business.
Social Media SEO: How to improve your results
Social media marketing has become an important part of SEO strategy. The change in user consumption patterns has made it increasingly important to have a strong presence on social networks. There are many projects that use social networks to boost their content marketing strategy and SEO (Search Engine Optimisation).
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