SEO Cases
We present real cases in which we have worked with our clients to achieve their business goals and objectives through SEO strategies. From increased visibility in search results to increased traffic and conversions on their website. These cases highlight how our expertise and skills in SEO positioning have helped our clients achieve online success. Read on to find out more about these cases and how we can help you achieve success for your own business or company. We introduce you to international SEO cases and Local SEO.
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REAL SEO CASES
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Companies that trust in Marketzilla SEO agency
We are proud to work with our clients, people who strive every day to improve and achieve their business goals. People and companies with the potential for growth that represent a challenge every day, but at the same time, offer us the satisfaction of accompanying them on their particular journey to success.
Frequently asked questions
What kind of SEO problems or challenges did these cases solve?
In most of the SEO cases that we set out here and practically in the 100% of customers, we find the following challenges:
- Technical issues related to image optimisation, CSS and JS mimicking that hinder loading speed.
- Optimisation of poorly targeted content in terms of keywords and structural organisation
- Weak backlink profile
- Lack of a differentiated marketing strategy to support conversion
How long did it take to see improvements in search engine rankings after applying an SEO strategy in these cases?
In most client cases we see changes and improvements in the first month. After 3 months the positive trends of the keywords is notorious.
How did SEO affect conversions and traffic from these clients?
Conversion depends directly on making changes on two main fronts:
- Marketing strategy: This point must be agreed with the client and often, we must start to draw up a marketing strategy from a blank piece of paper. Sometimes the client has no strategy at all, sometimes the client simply has not aligned its competitive advantages at the point of sale with the website. In others, their strategy does not provide any differentiating factor with the competition.
- Web design: How do we translate our strategy into the design of the website? What elements should we propose or contribute to improve conversion and take advantage of the increase in traffic generated by the SEO strategy? What do we want the user to do once they land on our website? Answering these questions is important in order to define the web design end.
- Technical Seo: Are there factors that are hindering the loading speed or how the website is displayed on mobile, it is important to fix these problems if they exist because they will directly affect web conversion.
Were local SEO techniques used in these cases and what were the results?
Yes, in all of the above cases, SEO and local SEO techniques have been used. The clients analysed in these cases have physical points of sale, so the management of the map tab is also extremely important to increase traffic to the shops.
The result has been extremely positive as we have not only increased web traffic and conversions, but we have also managed to increase interactions on the map tiles. The interactions are:
- Telephone calls
- Directions
- Visits to the website
- Messages
- Reservations
Were technical changes implemented on clients' websites or was the focus mainly on content?
As we have discussed in previous answers, it is usually necessary to make changes of Onpage SEO (content, structure) as well as making technical improvements that directly affect the loading speed. Often we also find that the website does not contain Schema markups so the client is missing out on the opportunity to enrich the content, improve the way Google can understand their content and even not rank for rich snippets o enriched results.
What were the main recommendations made to clients to improve their SEO and how were they implemented?
The first thing is to try to find a common ground with the marketing strategy and how to apply it by redesigning the website. On many occasions we have to completely change the website and even redesign it due to technical and aesthetic factors.
Is there a particular case that is relevant to my type of business or industry?
It depends on whether any of the cases match your sector. However, if you are in the retail sector and you sell both online and in points of sale, the case of dormitorum
However, you can request your free SEO audit so that you know where you are at the moment digitally and in relation to your main competitors.
How satisfactory were the results in terms of ROI and search engine ranking improvements?
You can see the summary of results obtained with clients in each of the SEO cases.
What kind of follow-up was done after implementing the SEO strategy to ensure that the results were sustainable?
During the contract period, at Marketzilla we monitor the positioning of the keywords we work with on a monthly basis. We also carry out technical and indexing reviews of the client's website. On the other hand, we analyse traffic trends and conversions. We monitor the profile of links customer to remove any toxic links using the Disavow tool.
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