SEO positioning
Do you want to increase your sales and brand awareness by conquering the number 1 spot on Google?
"A 10. Great company to let take care of the SEO of your website. Highly recommended"
Alexis Amaya - Founder of dormitorum
If you are looking for ways to grow your business, you need to have a good business development strategy. seo web positioning. In our seo positioning consultancy Marketzilla we help our clients to increase their business volume by boosting their local, national and international visibility for the keywords most relevant.
Our SEO Consultants are experts at identifying areas for improvement within your digital marketing strategyThe following are some of the most important factors that can help you to understand your competitors' weaknesses and opportunities to grow your online business.
SEO POSITIONING STRATEGY
Sales and branding results that will take your business to another level
SEO assets
SEO AUDIT
First we need to understand where your business is at digitally, both your website and your MAP FILE with respect to the competition
COMPETITION STUDY
It will reveal where we stand with respect to the competitors to beat and what strategy we need to follow.
KEYWORD RESEARCH
Deciding what keywords The commercial and transactional strategy we must attack in the first quarter is fundamental to the success of the seo strategy.
DOMAIN AUTHORITY
The linkbuilding and the generation of quality links leads the search engines to determine the authority of your website. We help you gain authority through our link building techniques.
RELEVANCE
Providing your website with a powerful seo positioning strategy will improve the conversion of the traffic you generate through the SEO plan and increase brand awareness and brand value.
TECHNICAL SEO
SEO is not just about improving the ranking of keywords in search engines. It is about having a well-structured websiteoptimised for a fantastic user experience on mobile-desktop and loading in less than 3 seconds.
Customer reviews
SEO POSITIONING SERVICE PROCESS
SEO CASE STUDIES
Koala Pets
The largest retail chain
and online shop
of the Canary Islands
Dormitorum
The chain of shops and shops
online of the most innovative rest
and important in Spain
Brident Dentists
Santa Cruz Dental Clinic
of Tenerife with more than 18,000 patients
and a 5-star Google rating
Frequently asked questions about seo SEO
What is SEO?
How long does it take for an SEO campaign to take effect?
It depends on several factors. According to our experience, the positioning strategies SEO It can take between 3 and 6 months to start seeing substantial progress. As the initial progress is consolidated, great results can be seen after 12 months.
This question is often asked and can be difficult to answer. There are so many variables to consider that setting a time frame can be almost impossible. If you have a relatively new site, which is in a competitive market, it could be 8-12 months before you start to see results. On the other hand, if you are in a niche industry and your site is well established, you may see results within the first few months for a narrow set of keywords that need to climb a few positions.
There are many things to consider when forecasting your results from SEO:
- Google updates its algorithm more than 500 times a year.
- What your competitors are doing and what online strategies they are following
- Your time, resources and budget are another factor to consider.
- Level of difficulty of the selected keywords
- Market trends and seasonality of searches
- Sustainable results come with time and with a good SEO and grassroots marketing strategy.
Can I carry out SEO tactics myself or do I need an SEO expert?
If you want to try it for yourself, there are a few things that can help you to improve the SEO optimisation of your site:
- Make sure your web content is unique, well-structured, accurate and contains the keywords you want to rank your business for.
- Optimise titles, meta descriptions, headlines and inner content with keywords.
- Design a responsive or mobile-friendly website that loads in less than 3 seconds, with easy and intuitive navigation.
- Use structured data markup (schema markup) to structure content and improve search engine understanding of your website.
- Get relevant backlinks from your industry to boost your domain authority.
What does the success of an SEO strategy depend on?
It is important that the SEO Analyst have a good understanding of the customer's business from various perspectives:
- Why should users buy or visit your website and not your competitor's?
- What do you want users to do once they land on your website?
- What is the condition of your online presence at the moment in terms of sales, visits, conversion and keywords?
- Who are your competitors and where do they stand digitally in relation to your business?
- What are the commercial objectives of the business?
Once we have analysed and answered the above questions and others, we can design a SEO strategy with guarantees of success.
What does SEO mean?
The word SEO is an acronym for the English word "Search Engine Optimisation"or "Search Engine Optimisation".
How to position my website online?
The SEO positioningSearch engine optimisation, also known as search engine optimisation, is a set of techniques and strategies that are used to improve the performance of search engines. organic positioning of a website in the search results of Google and other search engines.
The goal of SEO is to increase the visibility of a website, attract quality traffic and improve the conversion rate of visitors into potential customers. To achieve this, a thorough analysis of the website, its content and its competition is carried out to identify areas for improvement and optimisation.
Key SEO techniques include selecting relevant keywords, optimising content, improving website structure and architecture, generating quality links and monitoring and analysing website traffic and statistics.
It is important to keep in mind that SEO is an ongoing and constantly evolving process, as search engine algorithms are constantly changing and it is necessary to keep up to date with trends and best practices. Therefore, having a company that specialises in SEO can be a great help in achieving a solid and long-lasting ranking in search results.
What are the differences between SEO and SEM?
SEO and SEM are two digital marketing strategies used to increase the visibility and traffic of a website. However, although they share a common goal, there are important differences between them.
SEO, or Search Engine Optimisation, focuses on the optimisation of the website and its contents to improve organic positioning in search engines. This means working on improving the quality of content, site structure, usability, loading speed, image optimisation, internal and external link building, among other aspects. The ultimate goal is to improve the relevance and authority of the website so that search engines will rank it at the top of the search results for relevant keywords.
On the other hand, SEM, or Search Engine Marketing, includes search engine marketing techniques that go beyond organic positioning. SEM involves the use of paid advertising tools, such as Google Ads, to place ads in search results. These ads are displayed at the top and/or bottom of the search results page and are identified by the label "Ad". SEM ads are triggered by a keyword auction and are paid per click. The ultimate goal is to attract traffic and potential customers through paid online advertising.
How long does it take to get results after launching an SEO campaign?
This is a common question, the truth is that you can't know. Once the initial analysis is done we can get an idea of how difficult or achievable it will be to rank in national and international search results.
Let's keep in mind that it is about beating 10 competitors that are ranking for a particular keyword on the first page of Google. There are some variables involved that directly affect the positioning and the time it can take to be successful:
Keyword difficulty: Keywords have a ranking difficulty range from 0 to 100, the closer to 100 the harder they are to rank for. This ratio measures the amount of competitors that are trying to position that keyword. The more competitors, the higher the difficulty ratio. Normally at an international level, important keywords of any sector have high difficulties.
Domain authority of your website: Domain authority is mainly determined by link profile, amount of traffic, content engagement among other factors. The domain authority also goes from 0-100, the closer to 100 the more importance the website has or specific weight. At Marketzilla SEO Agency we analyse the authorities of direct competitors, this gives us an idea of the potential difficulty you will have to overcome them taking into account the current authority of your website.
These factors will largely determine how long it will take to overtake competitors in the results and therefore succeed with our SEO strategy.
What are the main positioning strategies used in 2025?
Discover the 15 key SEO trends for 2025: From the rise of voice search and generative AI to the importance of user experience (UX) and Core Web Vitals optimisation, learn how to boost your strategy with more personalised content, local search and structured data, while adapting to new Google updates. Learn how to empower your strategy with more personalised content, local search and structured data, while adapting to Google's new updates - stay on the cutting edge of SEO with these innovative strategies! The SEO branding will be more important than ever in 2025.
Is it ethical to use "black hat SEO" techniques?
In the world of SEO positioningThe term "backlink" refers to a link that points from another web page to your website. These links are very important for search engine ranking, as Google and other search engines use them as a sign of trust and relevance.
When an authoritative or relevant website in your niche links to your website, Google interprets your content as valuable and relevant to users. Therefore, backlinks can improve your position in search results and increase the visibility of your website.
It is important to keep in mind that not all backlinks are of equal value. Links from authoritative and trusted websites in your niche are more valuable than links from irrelevant or low quality websites. Also, it is important that links are natural and not forced, as forced or artificial links can be detected by Google and penalise your website.
It is therefore important for a SEO strategy have an effective backlink building strategy focused on getting links from high quality and relevant websites in your niche.
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