SEO on page: the definitive guide to optimising your website
The On page SEO is one of the fundamental SEO tactics to improve your website's visibility in search engines. When you focus on optimising every page of your site, you make it easier for Google to better understand your content and rank it in relevant results.
"On page SEO is the art of controlling all the variables of a url so that they are better than the competition. As a result, we will get the best possible response to the user's search, and therefore, Google's favourite option to rank as number 1". Juan Carlos Meneses.- SEO Consultant Marketzilla SEO Agency
In this article, we are going to develop everything you need to know about the On page SEOfrom its definition to best practices and tools.
What is seo on page and why is it important?
On page SEO, also known as On-site SEOrefers to the optimisation of the internal elements of a website to improve its ranking. This ranges from content, HTML tags, site structure and other technical factors.
Its main objective is to make it easier for search engines to index and understand your urls, helping Google to interpret better your content.
Some key reasons to implement on page SEO are:
- Improve the user experience: An optimised site loads fast and is easy to navigate.
- Increase dwell time: Relevant and well-structured content retains visitors.
- Facilitate indexing: Search engines better identify your content and rank it in relevant results. In this way, you ensure that your content is matches the user's search intent.
- Improving the CTR or conversion: An onpage optimised site improves the conversion of potential customers. This also has a direct impact on the increase in sales.
What are the differences between seo on page and seo off page?
Although they share the objective of improving web positioning, the On page SEO and the Off page SEO focus on different aspects.
On page SEO is related to the actions you take within your website to improve its performance and visibility, while off page SEO focuses on external factors that increase the authority of your domain.
Both are essential components of a comprehensive positioning strategy, but have distinctly different approaches. Below we will explain the key points of each discipline:
Seo on page
- Optimise internal page elements.
- It includes content, metadata, structure of URLs and loading speed.
- It is entirely up to the site administrator.
- Elements of on page SEO include actions such as content optimisation, use of internal links and improving the user experience.
Practical example of on page SEO:
An online shop optimises its product page by ensuring the following:
- The title includes relevant keywords, such as "Sports T-shirts".
- The images have descriptive alternative text, such as "blue sports jerseys".
- The content provides detailed and unique descriptions.
- Internal links take the user to other related categories.
Seo off page
- It focuses on factors external to the site.
- Includes backlinks, social mentions and domain authority.
- It requires external partnerships and strategies.
- External links, although part of the Off page SEOcomplement on-page SEO by increasing the relevance of internal content.
Practical example of off page SEO:
A company collaborates with an influential blog to publish an article related to its product, obtaining:
- Quality backlinks to your homepage.
- Social mentions on platforms such as Instagram and Twitter.
- Increase in the domain authority thanks to external exposure.
Both strategies are complementary and necessary for a comprehensive SEO plan.
Would you like one of our SEO Analysts to audit your website?
Key elements of on page seo
1. Optimised content
Content is the heart of on page SEO. It must be relevant, unique and provide value to the user. Avoiding duplicate content is essential, as it can negatively affect your ranking.
- Use of keywords: Integra keywords and naturally related.
- Headings: Use tags such as H1, H2 and H3 to organise your content and make it more readable.
- Multimedia content: Images, videos and graphics enrich the user experience.
2. Metadata
Metadata informs search engines about the content of your page.
- Meta title: It must be unique, include the main keyword and be less than 65 characters.
- Meta description: An attractive summary that includes related keywords and motivates the click.
3. Friendly URLS
Create URLs short, descriptive and including the main keyword. Avoid unnecessary characters or numbering.
4. Internal links
Connect your internal pages to facilitate navigation and distribute authority among your pages. A good SEO strategy on page includes both internal and external links to maximise the relevance of your content.
5. Image optimisation
- Descriptive names: Rename your files before uploading (example: seo-on-page.jpg).
- Alternative text (alt): Describes the image for users and search engines.
- Size optimised: Reduce the weight of images to improve loading speed.
6. Loading speed
A fast site improves both the user's experience and the SEO.
- Use tools such as PageSpeed Insights to analyse and optimise speed.
- It implements a caching system and compresses CSS and JavaScript files.
7. Site structure
A clear architecture helps users and search engines to easily navigate your site.
- Use a simple, hierarchical menu.
- Generate an XML sitemap and submit it to Google Search Console.
A well-defined structure is one of the most important ranking factors, as it helps Google understand the hierarchy of your content.
Tools for seo on page
There are several tools that facilitate the implementation of on page SEO. Here are some of the most popular ones:
- Yoast SEO: Ideal for optimising content in WordPress.
- SEMrush: Provides detailed analysis of on-page factors.
- Ahrefs: Technically analyse your site and detect errors.
- Google Search Console: It informs you about indexing and performance problems.
- Unique descriptions for each product.
- Friendly URLs such as "my-shop.com/sports-shirts".
- Images with descriptive alternative text.
These tools not only identify errors, but also help to improve the key elements in your SEO strategy on page.
Result: 30% increase in organic traffic in three months.
Practical example: recipe blog
A blog optimises your publications:
- Use of keywords such as "easy healthy recipes".
- Inclusion of internal links to related recipes.
- Improved loading speed using compressed images.
Result: Improved dwell time and higher rankings on Google.
- Use a simple, hierarchical menu.
- Generate an XML sitemap and submit it to Google Search Console.
A well-defined structure is one of the most important ranking factors, as it helps Google understand the hierarchy of your content.
Frequently asked questions about seo on page
¿What is seo on page and off page?
On page SEO focuses on optimising the internal elements of a website, while off page SEO focuses on external factors such as backlinks and mentions.
What is on-page seo analysis?
It is the evaluation of the internal factors of a page to identify areas for improvement, such as content, metadata and structure.
What types of seo are there?
- SEO on page: Internal optimisation.
- Off page SEO: External factors.
- Technical SEO: Aspects such as loading speed and site structure.
The On page SEO is the basis of any strategy for web positioning. By optimising the internal elements of your site, you will not only improve your visibility in search engines, but also the experience of your users. Actions such as avoiding duplicate content, including relevant external links and working on key factors such as loading speed are essential for a successful strategy.
Implementing these practices can make the difference between an average page and one that really stands out in the SERPs - start today and take your site to the next level!