8 Advanced strategies for finding perfect SEO keywords
I must remind you of the maxim SEO, "the best place to hide a corpse on the second page of Google".. The Google Top 10 is the goal because outside the top ten, you practically do not exist in the virtual world. However, to make a place for yourself in this privileged position requires a considerable effort, as you have to take out one of the ten that occupy its place and send it to the irrelevance of the second page. Your competitors will not like that, and they will fight to stay there.
Why are keywords important?
Keywords represent the direct connection between the content and the user's search intent. They are the bridge that connects what the user searches for in the SERPs with the content developed in the URL that gives the best answer to your search. Identifying relevant and high-impact words is crucial to:
- Improve search engine rankings.
- Increase the click-through rate (CTR).
- Optimise the return on investment (ROI) of content campaigns.
Why are keywords important?
Keywords represent the direct connection between the content and the user's search intent. They are the bridge that connects what the user searches for in the SERPs with the content developed in the URL that gives the best answer to your search. Identifying relevant and high-impact words is crucial to:
- Improve search engine rankings.
- Increase the click-through rate (CTR).
- Optimise the return on investment (ROI) of content campaigns.
The difference between being number 1 in the Google TOP 10 and being number 2 is a 20% of CTR or conversion rate. That difference in ecommerce rankings can mean a lot of money. That's why, as you can imagine, the fight is fierce for the top positions in the search engine.
8 Essential techniques for keyword research
1. Analysis of existing keywords
One of the first steps is to review the keywords that are already working on your website. SEO Tools as SEMrush y Google Search Console can help you identify keywords ranked between positions 2 to 15. These words are known as "low-hanging fruit" due to their high potential for improvement with small adjustments.
Practical advice: Filter your keywords by position and analyse the corresponding pages to identify optimisation opportunities.
2. Keyword ranking
Classifying keywords into groups according to their position can simplify the strategy:
- Key words awkward Positions 16-50: These are keywords with potential, but need significant improvements in content or links.
- Clustering Opportunity Keywords Positions 51-100: Opportunity indicators to create specific new pages, thus optimising thematic relevance.
3. Intent-based optimisation
Relevance and intent are determining factors for ranking. If Google identifies a mismatch in intent between a keyword and your content, it is likely that you will not rank high.
Create targeted content and optimise existing pages using Natural Language Processing (NLP) techniques.
4. Take advantage of Google Search Console
Identify untapped keywords through in-depth analysis in the targeted URLs section. Use advanced filters to target informational, commercial or transactional keywords.
5. Competitive analysis
Use tools like Keyword Gap to identify keywords that your competitors are leveraging but you are not. Semrush's keyword gap study is an essential tool for performing this task.
6. Building thematic authority
Implement techniques such as the creation of complementary content and targeted publications (e.g. "link building strategies") to support major keywords.
7. Use of customer data
Collect recurring questions and topics from your customer base to develop content that will attract new users.
8. Social media and external platforms
Explore Reddit, Quora and YouTube to identify content trends and relevant new keywords.
Key tools for keyword research
Google Search Console
This free Google tool provides data on:
- Keywords that generate clicks and impressions.
- Specific URLs and their related queries.
- Opportunities to optimise existing content.
- Indexing problems of our website for resolution.
- Disavow tool to send toxic links to ignore.
In addition to the above, GSC offers us a specific view of how Google is interpreting our website. If there are any indexing problems, what links or backlinks it is taking into account, among many other questions. Therefore, it is essential that you check your website in this tool.
SEMrush SEO Tool
SEMrush allows a detailed analysis to identify among many other functionalities:
- Keyword gaps with respect to the competition.
- Low competition and high CPC keywords.
- Keyword clustering by intent.
Building thematic authority
In addition to optimising existing content, it is essential to create a network of companion pages that support your main themes. For example:
- Complementary articles: Pages such as "link building strategies" or "benefits of high quality backlinks" can reinforce your main keywords if you are a SEO Agency such as Marketzilla.
Internal link: Make sure to connect these pages with relevant content to improve thematic authority. Normally in ecommerce we link relevant informative content with the commercial category to which it corresponds. When it comes to services, the technique is the same with the aim of boosting the positioning of the commercial pillar page. All of this is organised and promoted through internal relational linking, using appropriate and strategic "anchor texts".
Sector: Vehicle rescue
Commercial category: Motorbike cranes
Informative article: How to report a motorbike breakdown on the road
Contextual anchor linking within the text block: To order your motorbike tow truck (anchor text pointing to the commercial category which is where we hope to convert leads), you need to provide the following main information.
Additional keyword strategies
1. Social networks and community platforms
Reddit, Quora and specialised forums are excellent sources for finding frequently asked questions and popular topics in your niche. Scan the comments and create content that responds directly to these queries.
2. Leverage customer data
Collect common questions and comments from your existing customers to develop relevant and engaging content.
Finding the perfect keywords for SEO It's not just about discovering terms with high search volume, but also about understanding the intent behind those words and building relevant, quality content that responds to user needs. Use advanced tools, rank your keywords strategically and don't underestimate the power of continuous optimisation.
Tips to improve your social media SEO
Now that we know the importance of networks in SEO and their correlation, here are some tips to improve your actions and the positioning of your website.
Post quality content
The first thing is to make sure that the content you offer your users is of quality. We are referring to giving them concrete answers to their questions and at the same time providing them with quality information.
Make it easy to share
Networks are used for different reasons, the one we are looking for is to reach more people, so publications should be easy to share. To do this, make use of the most attractive CTAs you can, and make good use of the titles of each post.
Optimise your social media profiles
The profile is the first thing a person who comes to your Facebook, Twitter or Youtube page sees. There you should say who you are, what you do and what you have of value to offer to your followers. You should also include a link to your website to provide more information.
These little tips allow you to improve your social media SEO, something you'll want to work on from now on.