SEO BLOG

En la actualidad, aparecer en los primeros resultados de búsqueda se ha convertido en una prioridad para la mayoría de los negocios en línea. El search marketing se posiciona como una de las herramientas más efectivas para lograr ese objetivo, pues combina esfuerzos de posicionamiento orgánico y publicidad paga. Este…

CRO Marketing or Conversion Rate Optimisation is an essential strategy in digital marketing that allows you to increase the conversion of a website, without the need to increase traffic. In an environment where digital competition is increasingly fierce, it is crucial to convert them into customers or active users.

The SEO title is one of the most important elements for Google ranking. Not only does it influence the ranking of your page, but it also has a direct impact on the Click Through Rate (CTR). In other words, the number of users who click on your result when it appears...

Google's artificial intelligence overviews, also known as Google's AI Overviews, are redefining the way businesses and content creators rank in search results. With the integration of generative AI models into the SERPs, Google is providing more accurate answers to the most pressing...

On page SEO is one of the fundamental SEO tactics to improve your website's visibility in search engines. When you focus on optimising every page of your site, you make it easier for Google to better understand your content and rank it in relevant results. The actions...

SEO cannibalisation is one of the most common and least understood problems in SEO strategies. This phenomenon can seriously affect your site's performance if not identified and corrected in time. But what exactly is SEO cannibalisation and how can it impact your SEO efforts?

When we open a browser, we are presented with a bar that gives us two main options: "Google search" or "type in a URL". Although this may seem simple, many people have doubts about the best way to make a query or access a website. This article explores...

Selling more is the goal of any business, but it is not always easy to identify how to achieve this in an efficient and sustainable way. The answer lies in the three pillars that renowned marketing consultant and strategist Jay Abraham. Jay sets out these principles as fundamental to increasing revenue. They are...

Google My Business (or now called Google Business Profile) is an essential tool for any business that wants to stand out in local search results and on Google Maps. More than just a simple information sheet, it is the basis for building an effective local SEO strategy, allowing you to...

Tourism marketing is an essential tool for connecting hotels and establishments with travellers from all over the world. With the combination of digital and traditional marketing strategies, it is possible to maximise the visibility of tourism offers, attract new customers and retain existing ones. The secret lies in adapting...

The growing popularity of virtual assistants such as Siri, Alexa and Google Assistant has transformed the way users interact with search engines. This trend has led to a significant increase in voice searches, which poses new challenges and opportunities for the search industry.

SEO (Search Engine Optimisation) is a discipline developed by SEO specialists to get your digital or physical business to number 1 on the most important search engine, Google. Since its beginnings in the 90s, when the first search engines such as Altavista and Yahoo started ranking websites, SEO has been...

Tourism in the Canary Islands and worldwide is constantly evolving, and SEO for hotels has become an essential tool to stand out in an increasingly competitive market. If you manage a hotel or are in the hospitality industry, you need an optimised SEO strategy and...

In the competitive world of local SEO, citations play a key role in improving the visibility of your business in search engines. If you're looking to increase your local search rankings and attract more customers, understanding the concept of citations and their impact on your SEO strategy is essential.

In a world where Google has dominated the search landscape for decades, new technologies are beginning to challenge its supremacy. The recent combination of ChatGPT and advanced artificial intelligence models has given rise to a phenomenon known as SearchQuake. Could ChatGPT become a viable alternative to Google? ....

The 301 redirect is actually a very simple SEO topic although it sounds technical. Basically when we set up 301 redirects we tell the search engine that when the user calls URL A instead of this one it will show URL B, it's as simple as that. A 301 redirect is a code...

It is no longer enough to publish your website, to beat your competition you must hire the services of an SEO Agency. The goal is to be visible and relevant to users in search engines. This is where the tactics of an SEO agency come into play, whose work is...

Keyword analysis and keyword selection are fundamental elements of a successful SEO strategy. In this article I will delve into advanced tactics you can employ to identify keyword opportunities and maximise your search engine presence.

The Click Through Rate (CTR click through rate) is one of the most important indicators to measure the success of your SEO strategies. Recent statistics give us a detailed insight into how users interact with search results.

Branding should be a fundamental part of your SEO 2025 strategy. Google will next year prioritise the ranking of sites that are perceived as authentic brands, leaving behind those that are only optimised for generic SEO. In this way, it aims to reward the user experience, and to give a higher ranking to sites that are...

SEO is evolving rapidly and predictions for 2025 suggest that current search engine optimisation trends will be transformed by artificial intelligence (AI).

Domain Authority is an essential concept in SEO and digital marketing. Throughout this article, we explore in depth what it means, how it is measured and what strategies we can implement to improve it.

Do you know what user search intent is? Learn how to create content that responds to the needs of your users and optimise your positioning on Google with this small guide from Marketzilla SEO agency.

Search Engine Optimisation (SEO) has been a cornerstone of digital marketing for decades. Businesses and content creators rely on SEO to ensure their websites rank high in search results. In this way, content is easily...

El SEO turístico es una estrategia ideal para empresas de Tenerife que quieran captar clientes justo cuando están planificando sus viajes. Descubre cómo aumentar tu visibilidad online, mejorar tu posicionamiento y conseguir más reservas anticipadas aprovechando las tendencias digitales que dominan el mercado turístico actual.

When it comes to priority SEO activities, an SEO agency's first actions include keyword research, content planning, even web design from a CRO point of view and link building. However, website architecture is rarely at the top of the list...

The reason why you should have a website in 2023 is obvious, "out of sight out of mind". However, it's not just for that reason, your competitors will probably have a website, your customers will probably have a website...

SEO KPIs as well as business objectives should go hand in hand. However, as an SEO Consultant, more often than not, I come across online businesses without defined objectives and therefore without indicators because they don't know what to measure. Therefore, without SEO objectives...

Let's start at the beginning. When I decided to dive into the exciting world of digital marketing, I found myself in a maze of tools, terms and strategies. Among those names, one stood out: Semrush. But what is Semrush? At its core, Semrush is a comprehensive digital marketing solution that allows professionals to track...

Let's be honest: search engine optimisation (SEO) can be a lot of work. This is especially true if you're part of a small in-house marketing team, or if you work for a busy agency with only a few dedicated SEO experts. While it would be great to stumble upon...

90,63% of the total number of websites on the internet do not receive organic traffic from Google, do you know why? Simply because they are not on the first page. The second page of Google is the best place to hide a corpse. Therefore, it is essential through an excellent SEO positioning strategy to be on the second page of Google....

In the case of this article, this is a website. The rendering of the page occurs when the page is accessed and its content is displayed on the screen. This action is also carried out when using tools such as the mobile compatibility test...

Business owners often neglect this aspect, yet company profiles are one of the first impressions that users get when they do a Google search for your business. A bad review can lead to a potential customer not even visiting your website or, if they do, they may not even...

SEO is one of the most dynamic areas of digital marketing, as Google frequently updates ranking algorithms to make search a better experience for users. That means that every year, SEO analysts and digital marketing specialists have the opportunity to improve their search...

Let's start with critical statistics about search engines, SEO and the SEO industry. We've sourced these statistics from industry studies, surveys, reports and even statements from Google. Let's get straight to the point by unpacking this interesting information.

Google My Business is a free, easy-to-use Google tool that allows businesses of all sizes to manage their online presence through Google search results and geo-location of your business.

Social media marketing has become an important part of SEO strategy. The change in user consumption patterns has made it increasingly important to have a strong presence on social networks. There are many projects that use social networks to...

Nowadays, social networks are the best marketing tool for human beings, and it is all due to

One of the most important facets of digital marketing in recent years is related to local SEO. However, few companies are fully familiar with this concept. 

HOW TO DO SEO 12 Steps to develop your SEO campaign successfullyIn today's digital sphere, SEO has established itself as the backbone of any effective digital marketing strategy. SEO is the key to standing out in an ocean of online content. ....

The importance of SEO positioning on the internet How SEO has changed the productive landscape of companiesBig television and media campaigns have been overshadowed by the rise of digital marketing. Entrepreneurs in the 21st century are looking to expand their market through digital media to reach out to...

In the last decade, technology has become the most important marketing tool. For this reason, many professionals are aware of this and are constantly looking to update themselves in order to offer their clients a successful option that allows them to achieve each of their goals...

Since it began to develop as a real marketing strategy, SEO has undergone critical but also very successful changes. The evolution, updating and innovation of search engines, mainly Google's algorithm, has left some downfalls along the way, but it has also taught us some great lessons. 

How to Select the Best SEO Agency in Tenerife WHAT IS AN SEO AGENCY AND WHAT DOES IT DO? An seo agency is a company specialising in seo web positioning. Its aim is to get clients' websites to the first page of Google for as many keywords as possible...

In life, everything needs to change in order to improve and update itself, only in this way will it be possible to offer good results and optimise the work. For the year 2022, one of the communication strategies of recent years, SEO, will undergo a series of changes among the priority rules...

How to get free images from the internet? Have you ever wondered how to get free images from the internet? Over the years we have been adapting to technology with the creation of websites, blogs and online shops. A plus to capture the attention of users is the...

A semantic field is a term or group of words that share one or more features in their meaning. There are many words or lexical units among which we can recognise similar aspects. We can say that the words mountain, plain, valley and peninsula are part of the semantic field of the phrases...

Although it may seem stupid, the best seo agency should primarily focus on seo services as not only the main focus of your business but also as the only specialised service. There are many digital marketing agencies that offer within their catalogues seo services, sem, strategic marketing, graphic design, web design, corporate design,...

The advent of smartphones, better connectivity and mobile apps has brought about a real revolution. Today, 61% of mobile searches result in a call or a visit to the business within 24 hours. In local seo, searches via mobile devices are now...

It is one of the main factors of preferential web positioning in Internet search engines. A link acquisition or link building strategy consists of establishing a link building plan from other websites that are complementary to your website. Likewise, the ideal scenario is for these websites to have the highest number of links....