7 Essential SEO Agency Services
It is no longer enough to simply publish your website, to beat your competition you must hire the services of a SEO Agency. The goal is to be visible and relevant to users in search engines. This is where the tactics of a SEO agencyThe SEO agency's job is to boost your brand's online visibility through keyword targeting. In this article, we explore the essential services an SEO agency offers to rank your website and how they can transform your online business.
What is an SEO Agency and why is it important?
Definition and purpose
A SEO agency is a team of web optimisation experts who work to improve the organic visibility of a website on Google and other search engines. Their main goal is to increase web traffic, improve user experience and generate more conversions.
The working areas of a SEO Consultant There are several ways to achieve results. You will focus more or less on one or the other, depending on the starting point of the project, the competition and the business objectives:
- SEO Onpage area: This section covers everything related to on-page optimisation. In reference to content, url, title structure, H1, SEO title, meta description, interlinking strategy, among other issues.
- Offpage SEO area: All those actions performed by off-page SEO consultants. This refers to link or backlink building, one of the disciplines of linkbuilding. This area is directly related to on-page authority and has a preponderant effect on the SEO positioning.
- Technical SEO Area: Technical area dealing with indexing problems, core vitals webamong other important issues for keyword ranking and web usability (UX).
Advantages of hiring an SEO agency
- Personalised strategies: Every business is unique, and the SEO agencies design specific strategies tailored to your business objectives. A good SEO professional will take into account your business objectives, your direct competitors from a SERPs point of view. Based on this information, you should design your SEO strategy.
- Saving time and resources: Delegating SEO to experts allows you to concentrate on your core business while they take care of improving your online presence.
- Measurable results: With advanced tools, agencies can monitor and adjust strategies to ensure effective results.
7 Essential SEO agency services
1. Comprehensive SEO audit
Before implementing any strategy, it is crucial to perform an SEO audit to identify the strengths and weaknesses of your website. Also, an audit establishes the starting point for SEO. This process includes among many other issues:
- Technical analysis: Evaluation of loading speed, internal link structure and indexing errors.
- Content review: Identification of pages with duplicate or low-quality content.
- Link profile: Evaluation of backlinks and detection of toxic links.
- Traffic and keywords: Identification of traffic characteristics and keywords that are attracting potential users.
- Study of potential competitors: A benchmarking analysis is usually done by studying the keyword gap and backlink gap of the main organic competitors.
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2. Keyword Research
The basis of any successful SEO strategy is the proper selection of keywords. A SEO positioning agency is carried out:
- Search analysis: Identification of terms relevant to your niche that can potentially be scaled depending on the level of authority and web development.
- Segmentation: Keyword ranking by intent (informational, transactional, commercial or navigational).
- Advanced tools: Use of platforms such as SEMrush or Ahrefs to find SEO opportunities. If you want to know more about Semrush you can read our article about it.
3. On-Page SEO Optimisation
Optimisation within your website is crucial to improve its relevance and usability. It includes:
- Target tags: Creation of attractive titles and descriptions. They should be optimised around the H1 and the main keyword.
- Quality content: Writing original and quality articles that respond to the search intentions in the best possible way.
- Interlinking: Linking internal pages to improve navigation and authority by distributing link juice correctly.
4. Strategies for link building
Quality inbound links are essential to improve inbound linking and authority of your site. An SEO agency:
- Search for relevant backlinks: Identify high authority sites in your niche.
- Create linkable content: Design unique resources that attract links naturally.
- Monitor and remove toxic links: It ensures a clean and secure profile.
5. Local SEO Positioning
For businesses that rely on local customers, the Local SEO is fundamental. This includes:
- Optimise Google My Business: Complete and keep your profile up to date.
- Local directories: Registration on relevant platforms to increase visibility.
- Customer reviews: Encourage positive reviews to improve your online reputation.
6. Technical SEO
A website must be free of technical barriers so that search engines can crawl and understand it. An SEO agency takes care of:
- Optimise loading speed: Implementation of techniques such as image compression and use of CDNs.
- Structured data: Incorporate schemes to highlight in enriched results.
- Error resolution: Fix problems such as broken links or misconfigured redirects.
7. Analysis and reporting
Measuring the success of an SEO strategy is critical. An agency provides:
- Monthly reports: Clear data on traffic, conversions and ranking positions.
- KPIs customised: Specific indicators to assess return on investment.
Benefits of hire Marketzillayour trusted SEO agency
At Marketzilla, we understand that every business is unique. That's why we design customised strategies to achieve your goals. Our team of SEO experts uses advanced tools such as Semrush, Screaming Frog, Local Falcon and many others, and applies the best positioning practices in the market to achieve successful results.
Ready to take your website to the next level?
Contact with us and find out how we can help you stand out in search engines. At Marketzilla, we don't just optimise your website; we transform your digital presence.
"At Marketzilla, we were first trained as marketing experts and then we learned SEO. That's why our commercial, technical and marketing vision gives us a much broader and more strategic vision of our clients' projects than most agencies with a more technical and IT profile".
CEO and SEO of Marketzilla SEO Agency
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