How to Select the Best SEO Agency in Tenerife
WHAT IS A SEO AGENCY WHAT DOES IT DO?
A seo agency is a company specialised in seo web positioning. Its aim is to bring the client's website to the first page of Google for as many keywords as possible, especially those of commercial / transactional intent. As a first step, the seo consultantIn order to define the SEO strategy to be followed, a keyword research will have to be carried out.
Overall SEO strategy of a professional SEO Agency
For any professional SEO agencyto make a SEO audit is a key step in developing a solid and effective strategy. In this process, various aspects of the website are evaluated and analysed to detect errors, identify opportunities for improvement and establish a roadmap to optimise the SEO of your business. Below, we will detail a SEO strategy The general points-based approach is based on conducting an SEO audit as a starting point.
- Realisation of a full SEO audit to identify technical, content (Seo onpage), and link (SEO offpage) problems.
- Keyword research to identify organic traffic opportunities and users' search intent.
- Creating or updating a quality content plan that includes relevant keywords and useful content for users.
- Technical optimisation of the website, including improvements in loading speed, optimisation of the internal link structure and resolution of indexing problems.
- Creating a link building strategy that includes quality and relevant links to improve domain authority.
- Implementation of structured mark-up schemes (schemas) to improve visibility in search results and make information more accessible to users and search engines.
- Integration of social media strategies to improve content promotion and increase online visibility.
- Regular monitoring and tracking of the performance of the SEO strategy to identify areas for improvement and optimise performance against specific objectives.
This is only a guideline for what would be a general strategy. The detailed definition and inclusion of other guidelines will be defined according to the specific needs and objectives of each website and client. A SEO agency customise the strategy according to the client's marketing and commercial objectives.
How to Choose the Best SEO Agency Video Tutorial
Why do you need an SEO Agency?
Nowadays your competition is bigger than you think, so are your opportunities. The market has opened up completely with the use of Google search. It is therefore essential to be well positioned to attract to your business the hundreds or thousands of transactional searches that occur every month through organic search (SERPs). To do this you need to SEO consultants professionals.
Juan Carlos Meneses (SEO Analyst at Marketzilla)
How do you know if you need an SEO agency?
The choice of a SEO agency can make the difference between success and failure of your digital strategy. With so many options available on the market, it can be difficult to determine which one is best for your specific needs. In this article, we'll explore some of the key factors to consider when selecting an SEO agency, including their experience, methodology, transparency, customer service and previous results. However, working with a professional SEO agency is no small investment. Don't expect immediate solutions from the implementation of an SEO strategy.
At Marketzilla SEO Agency We are always transparent and honest with the customer. Many companies are in survival mode, they need to sell to maintain the structure. In these cases, we recommend the business owner to focus on offers or promotions and invest in advertising strategies. The ideal companies to acquire SEO services are those with good margins, that are in a process of expansion and have budget available, and with clear commercial objectives.
What should you look for in an SEO agency?
When looking for a SEO agencyThere are several important aspects to consider to ensure that you are working with a reliable and effective agency. Below are some of the main factors to consider:
- Experience: is looking for an agency with proven industry experience and a proven track record of success in SEO campaigns above.
- Technical expertise: make sure that the agency has a deep technical knowledge of SEOincluding skills in keyword research, on-page optimisation, link building and data analysis.
- Personalised strategy: look for an agency that can create a customised SEO strategy tailored to your specific needs, rather than applying a one-size-fits-all approach to all clients. At this point, such an agency should seek to align the business and marketing strategy with the SEO strategy.
- Transparency and communication: look for an agency that is transparent in its communication with you, provides regular and clear reports on the progress of the campaign and is available to answer any questions you may have.
- Reputation and references: check the agency's online reputation and search for client references above to ensure that you are working with a reliable and respected agency in the industry.
- Focus on results: make sure the agency has a results-oriented approach, with a proven track record of achieving significant improvements in search rankings and website traffic for their clients.
Professional SEO experience of the working team
It is important to know the team behind the agency. There should be technical specialists and web developers, seo onpage experts and marketing experts. Most agency professionals err on the side of a highly technical approach due to an IT background. Ideally, professionals should have a balance between technical training and in-depth knowledge of strategic marketing.
What is the Agency's working process?
When looking for an SEO agency, it is important to know their work process. It should be clear and transparent so that you can understand the work being done on your website. Some aspects you should consider in the agency's work process are:
Initial audit: The agency should perform an initial SEO audit to know the current state of your website and define the necessary actions.
Action plan: It should present a detailed action plan to improve the visibility and ranking of your website in search engines.
On-page optimisation: It should work on the on-page optimisation of your website, improving aspects such as content, structure, meta tags, among others.
Content creation: The SEO consultants create quality and relevant content for your website, so that users find useful and valuable information.
Link building: The agency should work on the link buildinggenerating quality links pointing to your website and improving its authority and relevance.
Analysis and monitoring: The agency should constantly monitor the positioning of your website and carry out periodic analyses to detect areas of opportunity and continuous improvement.
Outcome reports: It should provide you with regular reports with the results obtained in the positioning of your website and the actions taken to achieve it.
REAL SEO CASES FROM MARKETZILLA SEO AGENCY
What results or success stories can the Agency demonstrate?
Looking for an SEO agency with a proven track record of success is critical, check out Marketzilla Agency. Ask for concrete examples of their previous work and results in terms of increased traffic, rankings, ROI, etc. Make sure the agency has experience working with companies similar to yours and has specific success stories to share. Also, look for reviews and testimonials from previous clients to get a better idea of their experience working with the agency.
What is the agency's communication and transparency policy?
You should ask the agency you select a number of questions before you start working with them:
Does the agency have a clear communication policy with its clients?
Is there a clear and direct point of contact for communicating with the agency?
Does the agency provide regular and transparent reporting on the progress of your project? In what format?
Is there any kind of tracking tool available for me to see the progress of your website?
Does the agency offer a commercial contract setting out everything the agency commits itself to?
Pricing and billing model
When choosing an SEO agency, it is important to consider the pricing and billing model they offer. Some agencies may have fixed prices, while others can be tailored to the client's needs and budget.
It is important to know how much you will pay for the services and what they include, to avoid unpleasant surprises in the future. In addition, it is advisable to ask about the terms and how payments will be made. It is normal for the agency to propose a minimum contract horizon of 6 months to 12 months. SEO is a long-term activity so it does not make much sense to start SEO consultancy for 1-2 months.
What are your SEO goals?
It is extremely important that you define your seo objectives, which should be aligned with your business objectives. If you are a local company Tenerife, you will need to select an agency that provides you with the services of local seo specialised.
On the other hand, if your goal is to reach international markets, then you should select an agency with experience in international seo. To do this, you should ask the agency for case studies or sample reviews from clients who have worked with the seo agency.
What project or strategy does the agency propose to you?
Be wary of any so-called seo consultant or SEO Agency Tenerife that offer you seo positioning services for extremely low prices; 100 euros per month or 200 euros per month. Professional SEO requires highly specialised professionals, expensive tools and a large investment of time to get clients to rank for important keywords on the first page of Google.
In Tenerife, as in many other places, there are a multitude of so-called professionals who do not really do SEO and who are not going to achieve a real positioning for your website.
Local SEO Agency
The selected seo agency in Tenerife in any city must be experts in local seo and be proficient in managing and optimising Google My Business. The local pack Google's organic results rank above the organic results in the SERPs. It is therefore extremely important to rank among the 3 visible results of the pack.
That way, you will get calls and even visits to the business. Many times, potential customers click much more on the GMB result than on the organic ones.
