Google's Artificial Intelligence Overviews, also known as Google's AI Overviewsare redefining the way businesses and content creators rank in search results. With the integration of generative AI models into SERPs, Google is providing more complete and personalised answers directly in its results.

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While this represents a great opportunity, it also implies new challenges for the SEO positioning. In this article, we will explore how you can rank for these general AI descriptions, what elements to prioritise and how to optimise your content to stand out. We'll also explain the basic method we use at Marketzilla SEO Agency in this new artificial intelligence environment in the SERPs.

What are Google's artificial intelligence overviews?

The general descriptions of AI are summaries generated by artificial intelligence models that appear directly in Google SERPs. These descriptions aim to respond more accurately and quickly to user queries by combining relevant information from different sources.

Practical example:
When a user searches for "best SEO strategies in 2025"Google can present a summary that combines top tips from several websites, saving the user time by not having to navigate through multiple pages.

Why are AI general descriptions important for SEO?

These descriptions will change how users interact with information, highlighting the need to adapt SEO strategies to appear in these privileged positions. This includes optimising content for direct response and improving site authority.

Greater visibility in the SERPs: Appearing in these descriptions puts your content in a privileged position.
Increase in organic traffic: Although AI answers summarise information, always include links back to the original sources, so you can get relevant traffic to your site.

Reinforcement of authority: If your content is selected, Google perceives it as a reliable and relevant source.

How to position yourself in AI overviews?

With the arrival of the general descriptions of artificial intelligence (AI) in Google, the SEO landscape is evolving rapidly. These new features, designed to provide quick and rich search summaries, are changing the way users consume information. Now, it is not enough to appear at the top of the SERPs; the brands and websites must adapt to stand out in these AI-generated summaries.

In this context, a key question arises: How to position yourself in AI overviews? Achieving this requires understanding how Google's artificial intelligence works, what the determining factors are for being considered in these summaries, and how to optimise content to meet these new search engine demands.

Below, we will explore the best strategies for gaining visibility on this innovative search functionality:

1. Responds to the search intention

The intention to search is key for your content to be selected by AI algorithms. Identify what kind of information users are looking for when they make queries related to your topic.

Types of search intentions:

Informational: Consultations such as "What is SEO?
Commercial: Searches such as "best SEO tools"..
Transactional: Phrases such as "hire SEO agency in Tenerife"..

Practical action:
Make sure each page of your site is optimised for a specific intent. Use clear headings and answer key questions directly within the content.

2. Structure your content clearly

Artificial intelligence values well-organised and structured content. This means that the format of your page should facilitate both user comprehension and analysis by Google.

Good structural practices:

Use hierarchical headings (H1, H2, H3).
Includes numbered and bulleted lists.
Add short, easy-to-read paragraphs.

Example:
If you write an article about "How to improve your local SEO".organises sections such as:

What is local SEO?
Benefits of the Local SEO.
Strategies to improve your Local SEO.

3. Optimise for conversational queries

With the introduction of AI, searches are becoming increasingly conversational. Users are asking full questions rather than just keywords.

Strategy:
Create content that answers questions directly. This can include a Frequently Asked Questions (FAQs) optimised for long-tail keywords.

Example:

Question: "How to position an online shop".

Response in the content: "To position an online shop, it is essential to optimise the product pages, improve the loading speed and get quality links".

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4. Increases the authority of your domain

Google prioritises trusted sources in its AI overviews. To be considered as an authoritative source:

Get quality backlinks: External links from relevant sites reinforce the credibility of your content. For this you should have a strategy of linkbuilding organised by means of a seo agency.
Update your content regularly: Keep your articles up to date with accurate and relevant information.
It covers issues in depth: Google values extensive and well-documented content.

5. Use structured data

The structured data are essential to help search engines better understand your content. Implement schema.org on your pages to highlight key information such as:

Frequently Asked Questions (FAQ).
Reviews.
Products and services.

Recommended tools:

Google Structured Data Testing Tool.
Plugins such as Yoast SEO for WordPress.

6. Improve the user experience

User experience (UX) is a crucial ranking factor. Make sure your website is:

Quickly: Use tools such as Google PageSpeed Insights to optimise speed.
Responsible: Design for desktop and mobile devices.
Navigable: Make it easy to search with a clear menu and effective internal links.

7. Support your content with multimedia

Multimedia content, such as imagesThe use of content, videos and infographics, enriches the user experience and increases the time spent on your page, a positive factor for SEO.

Council:

Optimise your images with descriptive names and ALT attributes that include keywords related.

8. Analyse your competitors

Reviewing what your competitors are doing well will help you understand how to optimise your content to compete in AI descriptions.

Steps to analyse:

Use tools such as SEMrush or Ahrefs to identify your keywords.
Study how they structure their content and the questions they answer.
Improve your strategies with more complete and up-to-date content.

How to evaluate your performance in the AI overviews?

To find out if your content is being used by Google in AI descriptions:

Check Google Search Console: Check the keywords that drive traffic to your site.
Monitors the CTR (Click-Through Rate): An increase may indicate that your content is being featured.
Analyse the SERPs manually: Search for your main keywords and check if Google includes your content in its general descriptions.

Ranking in Google's artificial intelligence overviews requires a strategy focused on quality, relevance and technical optimisation. By understanding how these descriptions work and what Google prioritises, you can increase your visibility and authority in the SERPs.

Don't miss the opportunity to be one of the leading sources in AI-driven search results. Read also our article on whether Chatgpt is a real alternative to GoogleStart implementing these strategies today and take your SEO to the next level!