Conditions for a Perfect SEO Title on Google
The SEO title is one of the most important elements for Google ranking. Not only does it influence the ranking of your page, but it also has a direct impact on the Click Through Rate (CTR). That is, the number of users who click on your result when it appears in the SERPs.
What is an SEO title and why is it important?
A SEO title is the H1 header which appears in the search results of Google and other search engines. It is located within the title tag and it is essential for the optimisation of the page. As a maxim in SEO, the title must coincide with the h1, these keywords must be in the slug of the url and also be placed at the beginning of the text as the first sentence. It is also convenient to represent it in the meta description.
Importance of the SEO title:
- Influences Google ranking by containing relevant keywords.
- Impact on CTR, causing more users to click on your result.
- It provides clarity about the content of the page and allows for summarise the content effectively.
- It may be modified by Google if it does not comply with best practices.
What requirements does Google look for in page titles?
SEO optimised Google title conditions
To ensure that your SEO title is effective, you must meet certain technical and strategic criteria.
1. Recommended length
An SEO title should be between 50 and 65 characters, as Google tends to truncate titles that are too long in search results.
Recommendation: Use tools such as Pixel Width Checker or Yoast SEO to preview how the title will look before publishing it. Avoid exceeding 70 characters to ensure it is displayed correctly. Otherwise it will appear cropped and with ellipses.

The SEO title is one of the main ranking factors of a url.
You can't ignore title optimisation. It is a fundamental part of on page SEO. Both the title, the h1 and the beginning of the text of a URL must match the main keyword.
2. Use of keywords
Including the main keyword at the beginning of the title improves relevance and CTR.
Example of an SEO optimised title:
"Conditions for a Perfect SEO Title in Google".
❌ Example of a NON-optimised SEO title:
"How to make a title for SEO y improve on positioning".
🔹Council: Avoid "keyword stuffing" (keyword abuse), as Google may penalise you.
3. Search intention
A well-optimised title should be aligned with what the user expects to find on the page.
🔹 Example according to search intention:
- Informative: "What is an SEO title? A beginner's guide".
- Transactional: "Best SEO agency to optimise titles in 2024".
4. Use of separators and correct structure
Separators help to improve the readability and structuring of the title:
✅ Better separators:
- Script –
- Vertical bar |
- Two points :
- Suspensive points … (Only if necessary so as not to truncate the message)
🔹 Example of an optimised title:
"SEO in 2024: How to create effective titles | Complete guide".
What happens if I don't create an SEO optimised title for my url?
Google will take any part of your text and use it as an SEO title to display in the SERPs. This is negative because the SEO title is a ranking factor, so the main keyword must be within the content. If the text is random, the keyword is probably not there so it won't help your SEO ranking. URL.
On the other hand, it can affect the CTR as the title may not be coherent with the meaning of the page. It is essential for a correct On page SEODefine the SEO title correctly. When writing the SEO title, the main keyword which in turn must appear in the H1 must be present in the title.
Does the url title affect SEO?
Yes, the title of the URL may affect the SEOGoogle takes into account the relevance and structure of the URL when evaluating the content of a page. An optimised URL with a clear structure and relevant keywords helps to improve the understanding of the topic and facilitates the user experience.
It is recommended that the URL is short, descriptive and contains the main keyword. It should also avoid special characters, unnecessary numbers or irrelevant terms that may make it difficult to index and read.
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How to create a title that attracts attention in the SERPs?
To write an SEO title that attract the user's attention In search results, it is important to combine strategic and persuasive elements. A good title should be clear, direct and attractive to increase the CTR.
🔹 Tips for creating eye-catching titles:
- Include numbers: "10 SEO tricks to improve your ranking".
- Use questions: "How to optimise an SEO title in 2025".
- Incorporate impact words: "Definitive guide", "Quick and easy", "Best method".
- Avoid generic or boring titles.
- Use calls to action (CTA): "Discover", "Learn", "Improve".
- It must not exceed 65 characters.
- It must include the target keyword.
By following these principles, you will improve the visibility and CTR of your pages on Google. Keep in mind that the SEO title is a ranking factor, unlike the meta description which is related to CTR.
Common mistakes to avoid with the SEO title
🚨 1. Titles too long or too short If the title is too long, Google will truncate it. If it is too short, it will not offer enough information and will fail to drawing attention to of the user.
🚨 Failure to include relevant keywords If the title does not contain the main keyword, it is unlikely to rank well.
🚨 3. Using duplicate titles Each page must have a SINGLE TITLEas duplicate headings may affect the SEO positioning.
🚨 4. Exaggerated clickbait Google may rewrite misleading or overly commercial titles.
How to prevent Google from rewriting your SEO title
Google may modify your title if it deems it is not suitable for the user's intent. To avoid this:
🔹 Keep the title within the recommended character limit. 🔹 Avoid unnecessary repetition of keywords. 🔹 Make sure it accurately reflects the content of the page. 🔹 Use clear and direct language.
Example of a title that Google could change:
"SEO, SEO y more SEO | Learn more at all about SEO" ❌
Optimised title:
"SEO at 2024: Guide Complete for Beginners y Experts". ✅
Tools to improve SEO titles
To optimise and preview titles, you can use:
🔹 Google Search Console: To analyse the CTR and effectiveness of current titles.
🔹 Yoast SEO or Rank Math: Plugins that allow you to see how your title will look on Google.
🔹 Pixel Width Checker: To make sure your title doesn't get cut off in the SERPs.
Best practices applicable to the title
Optimising the SEO title not only improves Google rankings, but also increases the click-through rate and user experience. A well-structured title acts as the first point of contact with users in the SERPs, so it should capture their interest and accurately reflect the content of the page.
A well-optimised SEO title improves positioning, CTR and user experience. To make sure your titles meet the best conditions, follow these key tips:
- Keep the title between 50-60 characters.
- Use keywords in a natural and relevant way.
- Aligns the title with the user's search intent.
- Use separators such as "|", "-" or ":" to improve readability.
- Avoid generic, repetitive or misleading titles.
By following these recommendations, ensure that Google displays your title correctly and maximise organic traffic..