The importance of SEO positioning on the Internet
How SEO has changed the production landscape for companies
The big television and media campaigns have been overshadowed by the rise of the digital marketing. Entrepreneurs in the 21st century are looking to expand their market by digital means to reach more customers.
Nowadays, big TV and traditional media campaigns have been eclipsed by the rise of digital marketing. More and more entrepreneurs are looking to expand their markets through digital media to reach a wider audience. This is where the SEO web positioning becomes an essential pillar for business success in the digital age.
In this article, we will break down what is the SEO positioningThe most effective strategies to stand out in the search engines.
What is SEO?
When you search for something on Google, such as "buying a house in Madrid".If you click on one of the first results that appear, you are likely to click on one of the first results that appear. But why are those pages at the top of the results? The reason is the positioning on the Interneta strategy that determines which sites are displayed at the top of search engine rankings.
Over time, algorithms such as Google's have become more sophisticated, assessing factors such as relevance, authority and the user experience to determine which sites deserve the top spots.
How Google search engine optimisation works
Understanding how Google SEO works gives you a competitive advantage over other companies. However, achieving a good positioning is not an easy task. Google is constantly adjusting its algorithms to prevent malpractice from manipulating results.
Some of the key factors that Google uses to determine rankings are:
Website hierarchy
The hierarchy of a website is influenced by:
- Traffic volumeHow many daily and monthly visits do you receive?
- BacklinksThe quantity and quality of external links pointing to your website. The more links you have from authority sites, the more credibility you have.
Quality of content
Google evaluates how long users stay on your page before they leave and go to another result. If visitors find relevant content, interact with it, it results in better rankings for your website.
The importance of being at the top of Google's rankings
Ranking high on Google not only increases web traffic, but also improves your brand visibility. For example, if you rank for a transactional keyword such as "buy smartphone", conversions and brand awareness will increase significantly. Google increasingly values a high volume of branded traffic as a ranking factor through authority.
In addition, appearing in the first results for informative keywords reinforces your authority in the sector and makes you a reference for users. Remember, that it is better to be first than to be the best.
Types of SEO positioning
In order to achieve a good positioning on the InternetIn order to achieve this, it is essential to work in two main areas:
SEO On Page
Refers to strategies implemented within your website, such as:
- Creating friendly URLs
- Content optimisation with keywords
- Proper structuring of articles
- Use of internal links (interlinking)
Off Page SEO
This type of SEO focuses on external actions, such as:
- Link building: Increase mentions of your website on other sites.
- Social media campaigns: Attract organic traffic through social platforms.
- Attracting traffic through directories and citations
Positioning strategies
There are two main strategies for positioning yourself on the Internet:
1. SEO positioning
It includes a variety of approaches such as:
- Technical SEO
- Content SEO
- Local and international SEO
- SEO for ecommerce and affiliates
2. SEM positioning
SEM refers to paid advertising campaigns on the Internet. search enginessuch as Google Ads. These strategies can be complemented by SEO for faster and more effective results.
The SEO web positioning is essential in the digital age. As competition transcends local borders, it is crucial to implement effective strategies to stand out in the global marketplace. For small and large businesses alike, SEO represents a unique opportunity to compete on a level playing field. However, in order to achieve solid results, it is essential to have the help of an SEO agency specialised.
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CEO and SEO of Marketzilla SEO Agency