How to optimise web architecture for SEO
Discover how to create a winning web structure that will take your website to the top of Google's search results.
When it comes to priority activities for positioning, a SEO agency as its first actions, it carries out a research keywords, content planning, including web design from a CRO point of view and the link building. However, website architecture rarely tops the list of SEO priorities.
The reality is that the architecture of your website can have a major impact on your website's performance. organic performance and therefore in the ranking. In contrast, a poorly executed site structure can place your website off the first page of Google.
In this post, we will talk about the importance of the structure of the web for SEO. We will also analyse how to organise your site and give tips on how to improve the SEO of your page.
We invite you to take a free trial of the best SEO tool world, SemrushThis tool will help you build a winning SEO web architecture.
What is website architecture?
The web architecture refers to how the pages on a website are organised in relation to each other. The different urls on your website should be organised according to a hierarchy and related by internal linking. It is important to have a clear site architecture and easy to use to make your website practical y crawlable by search engines. To do this, you should follow the maxim "no more than three clicks to reach any URL on your website".
The importance of web architecture for SEO
Here are five reasons why website architecture is crucial for SEO:
1. Improve traceability and indexability
Before conducting the study of keywords and content planning, you first need to understand what the different pages of your website are about. You must differentiate those that are to be represented as pillar pages. In addition, you should answer the following question before you create anything:
What do you want your potential customer to do once they land on your website?
Develop your website with a logical architecture, preferably horizontal and an internal link structure that connect urls with common sense, make it easier for search engines to locate all your content and index your website correctly.
2. Distribute linkage equity
The link authority, also known as "link juice" o "link juice"is the authority that is transferred from one website to another by means of backlinks. The more domain authority If a page has a page, it is more likely to rank well on certain assumptions. A correct internal link structure creates pathways for link equity to transfer from one url to another.
3. Establish thematic authority
You can significantly increase your authority on specific topics by grouping thematically similar content together. By doing so, you signal to Google that your site is a specialist in a topic or niche market. When search engines see you as a authoritative source on a specific topic, it will be easier to rank for related keywords.
Through this tactic of addressing a topic in depth, it is easier for backlinks to flow from other websites linking to your content. This organic linkbuilding exercise only requires effort on your part to create high quality content.
4. Organic link building or Site Links
These are links that Google automatically generates in search results. Generally, they are displayed below the main result and go to specific sections or important pages of your site. This makes it easier for the user to navigate and improves the CTR from the Serps.
These site links (also known as "sitelinks") are additional listings that appear in search results, offering shortcuts to relevant parts of your site, making it easier for users to find what they need more quickly.
5. Create a website with a great user experience
Clearly, a logical structure not only simplifies things for search engines. It is also the basis for a good user experience. A properly organised website allows users to locate the products, categories and information they need with just a few clicks. By removing barriers, more visitors will stay, convert and can become referrers to your website through links.
Web Architecture Models for SEO
To maximise the benefits of SEO, it is vital to choose the right SEO model. architecture within your web design. There are two main structures: deep and shallow.
Deep Structure
On a deeply structured site, users often have to make multiple clicks to get to the page they want. This means poor usability, therefore poor conversion and high abandonment rates. In addition, it will make it difficult for search engines to index all the important urls contained in the Sitemap.
Would you like one of our SEO Analysts to audit your website?
Surface Structure
On the other hand, a shallow or flat structure allows users to access the URL they need with a few clicks. The shallow structure is preferable for SEO, as it reduces the number of steps needed for search engines and users to locate specific content.
7 Best Practices for SEO Web Architecture
1. Define the Taxonomy of your Website
When planning your site, it is crucial to think about how to categorise your pages. A clear taxonomy is vital, especially if your site has multiple products or content. The thematic clusters o clusters are useful tools in this regard.
2. Create an Intuitive Navigation Menu
The main navigation menu should help users find what they are looking for quickly. A good web design facilitates navigation and improve the user experience. In addition, being clear about the target action you want the user to take will improve conversion.
3. Use a Simple URL Structure
A well-structured URL reflects the category hierarchy of your site. For example: https://website.com/categoria/titulo-pagina. Urls that are too long, or have too many levels within them, indicate a poor link structure and also an excessively deep architecture.
4. Strengthen Internal Linkages
Internal links connect different pages and levels of your site, acting like corridors and staircases in a building. It is vital to link from your most authoritative pages to your priority pages.
5. Implement Breadcrumbs
The breadcrumbs make navigation easier for users and help search engines understand the structure of the site.
6. Create Site Maps
A XML sitemap helps search engines crawl your site. You can also create an HTML sitemap to make it easier for users to navigate.
7. Eliminate Keyword Cannibalisation
It is essential to prevent multiple pages on your site from competing for the same keywordsThis can be detrimental to positioning. If in your Google Search Console panel, we observe that the same keyword triggers several urls of your site in the results. Likewise, if you see that each result has a high number of impressions and clicks, then cannibalisation is occurring.
This results in both URLS being weakened by the search. This will happen especially if you have competitors who do a good SEO job. You will see how quickly they will overtake you in the SERPs.
Conclusion
A clear and coherent web architecture is essential to optimise your website to achieve higher organic search visibility.. Now that you are familiar with the key elements, you have the opportunity to analyse your website and start implementing optimisations to improve your SEO performance.
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