What are keywords?

En el competitivo mercado legal, destacar en internet es crucial para captar la atención de potenciales clientes y diferenciarse de otros despachos de abogados. El SEO para abogados juega un papel fundamental al asegurar que tu bufete sea visible en Google y otros motores de búsqueda. Una buena estrategia no solo aumenta tu tráfico web, sino que también mejora la conversión de visitantes en clientes reales.

En la actualidad, aparecer en los primeros resultados de búsqueda se ha convertido en una prioridad para la mayoría de los negocios en línea. El search marketing se posiciona como una de las herramientas más efectivas para lograr ese objetivo, pues combina esfuerzos de posicionamiento orgánico y publicidad paga. Este artículo profundiza en el significado de search marketing, abarca los principales conceptos de posicionamiento SEO y SEM, y muestra cómo sacarles el máximo provecho para sobresalir en Internet.

The SEO title is one of the most important elements for Google ranking. Not only does it influence the ranking of your page, but it also has a direct impact on the Click Through Rate (CTR). That is, the number of users who click on your result when it appears in the SERPs.

Google's artificial intelligence overviews, also known as Google's AI Overviews, are redefining the way businesses and content creators rank in search results. By integrating generative AI models into SERPs, Google is providing more complete and personalised answers directly in its results.

On page SEO is one of the fundamental SEO tactics to improve your website's visibility in search engines. When you focus on optimising every page of your site, you make it easier for Google to better understand your content and rank it in relevant results. On page SEO actions ensure that every element on your page matches the user's search intent. In this way, you improve both user experience and ranking factors.

SEO cannibalisation is one of the most common and least understood problems in SEO strategies. This phenomenon can seriously affect your site's performance if not identified and corrected in time. But what exactly is SEO cannibalisation and how can it impact your SEO efforts?

When we open a browser, we are presented with a bar that gives us two main options: "Google search" or "type in a URL". Although it may seem simple, many people have doubts about which is the best way to make a query or access a website. This article explores these options in depth, explaining their differences, uses and how to make the most of them for a more efficient browsing experience.

Tourism marketing is an essential tool for connecting hotels and establishments with travellers from all over the world. With the combination of digital and traditional marketing strategies, it is possible to maximise the visibility of tourism offers, attract new customers and retain existing ones. The secret lies in adapting to new technologies and using the tools they provide to increase reach. SEO positioning, e-mail marketing, an optimised commercial website and the use of positive reviews to convince potential customers. Video marketing is also essential for the hotel sector as it faithfully conveys sensations such as comfort, luxury, convenience, climatic conditions or fun.

SEO (Search Engine Optimisation) is a discipline developed by SEO specialists to get your digital or physical business to number 1 on the most important search engine, Google. Since its beginnings in the 1990s, when the first search engines such as Altavista and Yahoo started ranking websites, SEO has undergone major changes in the way it is applied. However, the goal is the same, to rank on the first page for the most important keywords of your business.

Tourism in the Canary Islands and worldwide is constantly evolving, and SEO for hotels has become an essential tool to stand out in an increasingly competitive market. If you manage a hotel or are in the hospitality industry, you need an optimised and up-to-date SEO strategy to attract more guests and improve your online visibility.

In a world where Google has dominated the search landscape for decades, new technologies are beginning to challenge its supremacy. The recent combination of ChatGPT and advanced artificial intelligence models has given rise to a phenomenon known as SearchQuake. Could ChatGPT become a viable alternative to Google? So far, Google has dominated the search engine market with 89.98% market share, compared to Bing with 3.94% and YANDEX with 2.4%. They didn't even have to look in the rear-view mirror to see if anyone was coming up to overtake them.

The 301 redirect is actually a very simple SEO topic although it sounds technical. Basically when we set up 301 redirects we tell the search engine that when the user calls URL A it will display URL B instead, it's as simple as that. A 301 redirect is an HTTP status code that indicates a permanent redirect from one URL to another. In simple terms, it is a tool that informs web browsers and search engines that a page has been moved permanently to a new address.

Keyword analysis and keyword selection are fundamental elements of a successful SEO strategy. In this article I will delve into advanced tactics you can employ to identify keyword opportunities and maximise your search engine presence.

The Click Through Rate (CTR click through rate) is one of the most important indicators to measure the success of your SEO strategies. Recent statistics give us a detailed insight into how users interact with search results.

Branding should be a fundamental part of your SEO 2025 strategy. Google will next year prioritise the ranking of sites that are perceived as authentic brands, leaving behind those that are only optimised for generic SEO. In this way it aims to reward user experience, and identify and exclude low-quality content.

SEO is evolving rapidly and predictions for 2025 suggest that current search engine optimisation trends will be transformed by artificial intelligence (AI).

Domain Authority is an essential concept in SEO and digital marketing. Throughout this article, we explore in depth what it means, how it is measured and what strategies we can implement to improve it.

Do you know what user search intent is? Learn how to create content that responds to the needs of your users and optimise your positioning on Google with this small guide from Marketzilla SEO agency.

Search Engine Optimisation (SEO) has been a cornerstone of digital marketing for decades. Businesses and content creators rely on SEO to ensure that their websites rank high in search results. In this way, content is easily found by users.

El SEO turístico es una estrategia ideal para empresas de Tenerife que quieran captar clientes justo cuando están planificando sus viajes. Descubre cómo aumentar tu visibilidad online, mejorar tu posicionamiento y conseguir más reservas anticipadas aprovechando las tendencias digitales que dominan el mercado turístico actual.

SEO KPIs as well as business objectives should go hand in hand. However, as an SEO Consultant, more often than not, I come across online businesses without defined objectives and therefore without indicators because they don't know what to measure. Therefore, without SEO objectives we cannot establish KPIs (Key Performance Indicators) in order to measure the performance of the SEO campaign we implement. SEO KPIs are metrics that help companies measure the success of a particular initiative, in this case, the launch and performance of a new website or an already published one.

Let's start at the beginning. When I decided to dive into the exciting world of digital marketing, I found myself in a maze of tools, terms and strategies. Among those names, one stood out: Semrush. But what is Semrush? At its core, Semrush is a comprehensive digital marketing solution that allows professionals to track and optimise their online campaigns, analyse site traffic and search for keywords with precision.

Let's be honest: search engine optimisation (SEO) can be a lot of work. This is especially true if you are part of a small in-house marketing team, or if you work for a busy agency with only a few dedicated SEO experts. While it would be great to stumble upon a magical genie who could grant you the power to finish your SEO tasks with the snap of a finger, that's certainly a pipe dream. But there are some amazing Google Chrome extensions for SEO that can make your work day (and your entire professional life) a whole lot easier.

SEO is one of the most dynamic areas of digital marketing, as Google frequently updates ranking algorithms to make search a better experience for users. That means that every year, SEO analysts and digital marketers have the opportunity to re-evaluate the SEO trends that drive the search engine landscape.