What are organic searches

In order to understand what organic search is, we must put ourselves in the shoes of the internet users who use search engines on a daily basis to search for content, specific or general, that is of interest to them. In 2019, Google received about 2.3 trillion searches globally (Source Internet Live Stats)

Once a Google searchThe user will be offered the results of the search or query in the call. SERP (Search Engine Result Page).

What are the elements that make up the Google SERP?

Google offers various resources or tools to provide an answer to a search. The following is a brief description of those considered most relevant in order to differentiate between them.

Featured Snippets

The purpose of this element is to display a short answer to the user, without the need to access a website. They are positioned above the organic results and are used to provide the user with a quick response.

Google positions these response boxes in short answer format to the user's search and generating an immediate response.

Example of Featured Snippets:

Paid Search Ads or PPC Advertising

The PPC advertising (pay-per-click) is represented in the SERPs in different formats. As a rule, these are the search results at the top of the SERPs. SERPsi.e. they will be the first results you will see. These sponsored links are linked to the keyword that has been used in the search and carry an identification that establishes or describes them as advertisements.

These paid results or sponsored links fall within the scope of the SEM positioning strategies.

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Natural or organic results

Organic results are defined as results provided by Google that are not influenced by paid campaigns or sponsored links.

These results are based on relevance criteria, through complex calculations, which determine which websites are most relevant to answer the user's search.

The top five organic results in the SERPs take 67.60% of users' clicks in response to their search. For this reason, a good SEO strategy will better position a website in the SERPs to get more qualified traffic.

In Spain, organic positioning is developed around the search engine Googlewhich accounts for approximately 90-95% of total searches. Other search engines such as Yahoo or Bing have similar algorithms.

These organic results fall within the scope of the SEO positioning strategies

Related questions

It is a section of FAQs or Frequently Asked Questions within the SERPs. It is a block of 3 to 5 questions related to the user's search. It is usually positioned at the top of the SERPs and generates "inconveniences" to those websites that work on their search. SEO positioning because it pushes them down in the organic results, which is detrimental to their ranking.

Example of related questions:

The importance of SEO for organic searches

Despite the advantages of a SEM strategywhich offers positioning in the short and medium term. Emphasis should be placed on working on the SEO positioning o organic positioning to achieve long-term web relevance and to improve our position in the SERPs.

Improving organic positioning helps to attract traffic to a website and makes it easier to reach new customers who were indirectly looking for a product or service but did not know how to find it.

The SEO positioning is linked to the keywords or keywords. Also to analyse the sector and the competition, generate quality content and avoid duplicate content between urls. It also has to do with linkbuilding, Technical SEOmetrics and analytics, etc.

A SEO strategy must be implemented continuously over time. Likewise, introducing and periodically updating all those elements that make up the SEO strategy. As a result, we will see significant progress in organic positioning.

This will improve the position of our website in the search results. Google SERPs and its relevance in search engines. Therefore, in order for the user to arrive at a websiteIt is not enough just to create it. You also have to help users find it.