24 Tips on How to Improve SEO Positioning in 2023 - The Complete Guide
The question that every digital entrepreneur asks himself is how to improve SEO positioning, and in this way, improve the visibility of my business and not die trying. You cannot leave this task to fate or divinity, because it will not help you. SEO must be at the top of your priorities if you want customers to reach your business online.
Only 10% of the traffic that visits a website does so through SEM positioning and more than 50% of users who visit websites do so from organic searches. Therefore, if you are not doing SEOYou are leaving a lot of money on the table for your competitors, who are doing it, to take it.
It is often said that the best place to hide a corpse is on the second page of Google. More than 75% of users do not check the second page of Google.
More than half of all global searches are already conducted from smartphones. 87% of smartphone users search daily on Google (Go-Globe) and that 40% of the online revenue is captured by the organic or natural traffic.
Consequently, and following the marketing maxim "out of sight out of mind", if you're not in the first page of Google you will never be found. That's why we propose these 34 ways to improve your visibility on search engines.
The following are some of them tips that you may find useful on how to improve SEO positioning
1. Improve the Loading Speed of your Website
The loading speed of your website is very important and belongs to one of the pillars of SEO, the Technical SEO. This is essential for a number of reasons:
On the one hand, if your website loads slowly, i.e. more than 5 seconds, Google will recognise this and penalise your positioning in the search results. SERPsthus damaging your rankings.
Likewise, 53% of smartphone users will abandon your website if it does not load in less than 3 seconds. Therefore, the loading speed is directly related to the amount of users that finally arrive to your website and stay on it (bounced rate).
Think that the 80% of those users who did not want to wait more than 3 seconds to see your website, will never visit your website again. However, if your pages load fast, users will come back and Google will recognise your popularity and adjust your rankings.
How to Know the Loading Speed of My Website
It is important not only to improve the loading speed of your websitebut the response time of your server.
To find out the loading speed of your website you can use a free online tool such as Pingdom. It will allow you to test the speed of your website from different locations around the world.
If you come to the conclusion that your page loads slowly, you should review the theme you are using by checking its updates, plugin updates, install certain plugins that improve the loading speed and compress the photographs used on the website, among other things.
If you also find that your server is affecting the load optimisation of your website, you should switch to a new server. At Marketzilla SEO Agency Tenerife we suggest the following server fast charging Sered.
2. Create Quality Content
How often do you update your website content? If you haven't updated your site since the day you created it, don't expect to get good search engine results.
Content is a fundamental element related to how to improve SEO positioning.
To keep users coming back to your website, you must give them a compelling reason to return. Creating frequent quality content not only increases the number of users but also their length of stay or session duration (average session duration).
Both the bounce rate and the session duration are directly related to the engagement of a website. These factors are highly valued by Google and will therefore have an impact on your website's ranking.
3. Optimise your Images
If you want the images on your website to work in favour of the SEO (Search Engine Optimisation) and improve your search engine rankings read on.
It is important to analyse the format of your photos and the file size. Large and heavy images slow down the loading time of your website, which is detrimental to your ranking for the reason already explained in point 1 on loading speed.
It is possible to change the format of your current images, compress them and thus optimise them. To do so, we propose the most powerful caching plugin on the market WP Rocket PENDING TO POST AFFILIATE LINK.
It is also recommended to upload images in PNG (Portable Network Graphics) which is a lossless compression format approved by the World Wide Web Consortium.
4. Divide your content with Heading H2, H3 and H4.
The headings help to break the content into blocks and thus improve readability. This improves the user experience on your website. If your content is just a big block of text together, it will not motivate the user to read it, increasing the bounce and abandonment rate.
As we know, a high bounce rate on your website is penalised by Google and has a direct negative effect on your website's performance. positioning in SERPs.
Note that the H1 title is only for the main title of the page. A page cannot have more than one H1.
5. Start a Blog or do Blogging
Blogging is one of the best initiatives you can put into action on your website. Create a blog will exponentially increase lead generation for your business. Quality content, fresh and updated often within a plan, improves the SEO of your site.
New content increases users' time on your website as well as increasing engagement with your business or brand. Google loves new content and, as we have explained, affects different keys within the 200 variables of the positioning algorithm.
If you can generate a large enough group of loyal readers of your content, you can generate a lot of passive traffic to your website on a daily basis.
Within an article there are many components that affect SEO. Titles or headlines that can be matched with long tail keyword searches, pictures or SEO optimised images and keyword-related semantics.
6. Use External Links
Within your content, it is a good idea to use external links or hyperlinks that take the user to further information about something you mention in an article. high authority page or source.
It is important not only to link to other websites and high authority content, but also that the linked content is recent, no more than 3 years since the publication of our article.
The internal linking or internal linking is also essential to improve user usability. This again reduces the abandonment rate and increases the time a user spends on our website.
Internal links should take the user to other parts of the website that complement or augment the information currently being provided.
7. Add Quality Content Not Just Text
The content of your website should not only be written word but also multimedia. Video marketing and SEO optimised images will improve your rankings in the SERPs.
Adding storytelling videos, slide shows, audios, podcasts, among others, will improve the user experience. A picture is worth a thousand words, and this maxim is also true on the internet.
Explanatory videos increase the engagement and with it, the time users spend on your website for several minutes. The latter can help you to climb up the rankings quickly.
8. Create Easy to Read Content
When writing the content of your website, keep your target audience in mind. buyer persona or target customer.
We need to make sure we speak the same language, use words that users understand and content that is focused on providing value. You can use online resources to help you to analyse the readability of the text.
9. Correct Broken Links
The broken links links can be a burden on the positioning of your website and condition your SEO. Fortunately, there are online tools to check the status of the links on your website such as brokenlinkcheck.com.
10. Optimise your website for mobiles
More than half of all searches are made from mobile devices, therefore, you should check if your website is not well adapted for these devices, in terms of text size, photographs, loading speed of the website on the mobile, etc.
More than 50% of all websites on the web are not yet adapted for smartphones. If your website is not adapted, it will negatively affect the user experience, which in turn will have a negative impact on the ranking that Google will ultimately give you in the SERPs.
11. Web architecture
The we architectureb is very important. It should follow the 3-click rule. With only three mouse clicks the user should be able to reach any part of your website. Also, if you have too many ads, clusters, very long blocks of text or no headlines to break up the text, it can be unreliable.
A clean design, focused on conveying your key benefits, that is easy to navigate and interpret its content, will have a positive impact on the SEO of your website and your ranking, you should consider the typeface, size, colour, bold type, as well as using bullet points to reinforce ideas.
A simple web architecture is a way to improve the user experience on our website. In addition, it is a very actionable way to improve SEO positioning when designing our website.
12. Reflect your contact information clearly
In order not to make your users wary once they land on your website, one of the most important things is to reflect your contact information clearly.
Users should easily find your phone number, business address and email address.
13. Encourage sharing on social media
Social media is especially important for generating brand awareness. Social media only accounts for 5% of your total web traffic, however, it is indispensable for generating engagement with your brand.
However, the story telling videos and infographics are publications with a high potential to be shared by users. The more engagement, the more traffic referred to your website. Even if only 5% visit it, if the volume of users reached is large, the traffic that can be generated on your website can be very important.
Consequently, we recommend that every page of your website should have social media icons to share posts or urls from your website at any time.
14. Use Keywords
Keywords are one of the cornerstones of your SEO strategy. You must include them within the content of your website without the text losing focus and meaning. If you saturate your website with keywordse in order to cheat the system, Google will detect it and penalise your website.
You should adopt a strategy of both short-tail keywords and long-tail keywords. The latter have a greater potential to generate a user action.
Users come to your website organically through the searches they perform on the Internet. Google and through which they find your website in search results.
15. Write Titles and Descriptions that Motivate Clicking
When you write titles for the search enginesPlease note that you can only enter titles less than or equal to 65 characters. If you write titles longer than 65 characters, they will be cut off when the results are displayed. Here are some tips for titles:
- Users tend to read the first 2 or 3 words only, so it is advisable to put the keywords at the beginning.
- Titles should meet users' expectations. They usually match search keywords.
- Titles should make it clear to the user what they are about in 65 characters.
- Titles should be emotional and arouse interest.
To help you write your titles and descriptions according to the right number of characters, download the WordPress plugin Yoast SEO
16. Write a Good Goal Description
The Goal Description is the next thing to optimise. You can use the same plugin proposed in the previous point to do it All-In-One SEO Pack. However, take note of the following tips:
- Make them descriptive: Create your descriptions by answering questions such as: What, How, When, Who, Why, Where.
- Be unique: Each meta description should be different from any other you have done.
- They should be no longer than 160 characters. That is why you should condense the meaning within that limit.
17. Use Latent Semantic Indexing (LSI)
Although the Latent Semantic Indexing (LSI) is a very powerful tool for your Onpage SEOThere are not many websites that use them. If you take this into account, it can give a major boost to your SEO and search engine rankings.
LSI is a process by which search engines search for words related to the main keyword. It is also known as "related semantics". Synonyms of main keywords are a good example of LSI.
For example, if you are writing an article about Twitter, you could include "social networking" in the article. keyword LSI.
Therefore, when you write an article, post or page, expand the text to synonyms and related semantics so that your page has a better chance of ranking high in the search engine.
18. Join Question Pages As an Expert
People are hungry for knowledge and for the right answers to their concerns. That is why many users ask questions on sites such as Yahoo Answers y Quora.
The idea is to answer correctly and completely to someone who is asking a question that has not got many answers. You should answer as an expert to the best of your ability, adding links to your website if appropriate to complete the answer (don't spam).
By carrying out these actions, you achieve 3 objectives:
- You help a person who needs answers.
- You focus attention on relevant links to your website bringing potential traffic to your site in the present and future.
- You position yourself as an expert in your community and readers will be more likely to click on your posts.
19. Use Infographics
The infographics are a powerful tool that adds value to your content. The most important thing an infographic should have is excellent design and content.
An example of an infographic is the following from Marketzilla SEO Agency Tenerife:
20. Build a Link Building Strategy
The backlinks obtained from websites with high authority are one of the most important factors for ranking positively in search engines. Google takes into account that other relevant websites recommend your content related to a specific industry.
The idea of the linkbuilding today is not about earning links but about building relationships. It is important to engage with media editors, bloggers and webmasters of other sites in order to achieve medium-term backlinks.
21. Improve your Local SEO
The Local SEO is important to bring more customers to your physical business. You should open your page on Google My Business. With it you can add your location map, add images, manage customer reviews, all for free.
Incredible as it may seem, there are many companies that are not capitalising on this tool, not updating it, not using it, so you have an opportunity with respect to your potential local customers.
22. Update Contents
Updating old content works very well. It involves taking articles from your blog with potential that are under 1000 words and add updated content.
You should add new keywords and related semantics. In addition to images that you can optimise in SEO and video content related to the subject of the article.
This is a simple tactic on how to improve SEO positioning by taking advantage of the content you already have and reusing it as it is already ranking.
Google doesn't just love new content, but updating old content. That content is already ranking, so an SEO-optimised increase in words, video and images will quickly climb the rankings.
23. Open a Google Search Console Account
Google Search Console (formerly Google Webmaster Tools) is a completely free tool from Google. It makes it easy for you to monitor your website in order to optimise its positioning.
This tool relates the keywords for which it is positioning, possible errors, mobile adaptability, among other relevant information.
With this information you can make decisions regarding content modifications or technical aspects of your website and, in this way, obtain information on how to improve SEO positioning. These changes will improve the visibility of your website in search engines.
Consequently, if you have a website, it is essential that you apply this tool and learn how to use it to get the most out of it.
You only need a gmail account to open your account at Google Search Console.
24. Open a Google Analytics Account
Google Analytics provides us with important analytical information about our website such as: the number of visitors, visits to our website, average time spent, average number of pages viewed by each user, reports by geographic location, also socio-demographic (language, connection device).
It also provides us with information on the performance of our Adwords campaignsconversion rate and abandonment rate among other relevant metrics.
All this information gives us a strategic perspective of user behaviour on our website and how to improve SEO positioning. With this we can make decisions to improve the results of our website.